4 Ways to Attract Today’s Consumer

4 Ways to Attract Today's Consumer

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items – tiny homes, upcycling, campervans, and co-living concepts.

The modern consumer is well into 2018 and is experiencing varied shopping choices that put them in the drivers’ seat. Traditional retail stores find themselves competing against new, innovative business models, while new brands are emerging at ever-increasing rates.

So what can companies and brands do to attract today’s consumer whose preferences and behaviors are changing? Here are four ways to stand out from the crowd and connect with today’s buyers.

Embrace gender-neutral products. Because our world is becoming more fluid, products are being created to be suitable for all gender classifications. In mainsteam, Target has removed references to “boys” and “girls” aisles in their stores and is releasing a gender-neutral kids collection in July.

Walmart will be redesigning some of their product labels based on shopper studies reflecting how gender-typed colors influence shopping preferences.

When a product can be embraced by a consumer regardless of gender, it may be advantageous to keep that product and package language gender-neutral when possible. A great example is the Anal Fantasy Elite Collection, which boasts high-end packaging that appeals to all consumers.

Be flexible. YouTube started as a video dating site but soon discovered people wanted to share content. Instagram started as a check-in app, until people started posting pics of their food. Viagra was originally a treatment for hypertension and heart disease. Sometimes being flexible is the greatest way to uncover a bestseller.

The Pipedream Planogrammer allows retailers the flexibility to build a wall of products to match each individual store.

Focus on consumers’ desires for healthy and environmentally-friendly lifestyles. CVS has unveiled plans to renovate several hundred stores to spotlight healthy living, and many others in the retail sector are following suit. According to market research, health and wellness is the next trillion-dollar industry. Considering that vibrators are considered therapeutic medical devices, it seems natural to play up their health, happiness and empowerment benefits.

Many of the female-focused products in the Fantasy For Her Collection provide a multitude of sexual health benefits. The Fantasy For Her Kegel Train-Her Set is an intimate personal trainer for a vagina, strengthening PC and pelvic floor muscles.

Find your niche. Having a distinct niche can allow a business and product to stand out in a sea of competition. Being able to concentrate on a specialized market segment lets consumers easily find your product, and allows your advertising dollars to be specifically better spent. Rather than aim for broadness, own your niche, hone your message and concentrate on your specialty.

Pipedream Products manufactures a wide array of items that can serve several niches – from fetish to electrical stimulation (or E-stim).

A few items in the Pipedream Extreme Toyz Collection feature touch-activated sound that provides a sexy voice to accompany pleasure sessions. Speech and sounds can heighten arousal and sexual satisfaction exponentially.

Sunny Rodgers is the Brand Manager for Pipedream Products, JIMMYJANE, and Sir Richards

Pipedream Welcomes Vice

VICE Media visited the Pipedream facilities as part of an upcoming pilot on manufacturing jobs in the US. Head of TV Development at VICE Media, Brendan FitzGerald along with director Lance Bangs contacted the mega-manufacturer earlier in the week about the project then arrived Wednesday with a full crew and comedians David Gborie and Jesse Elias of Flophouse who serve as the show hosts.Water trampolines Costco

Here are some photos…

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Forte Gives Pipedream Props on Jimmy Kimmel

Longtime Pipedream friend, neighbor and Last Man on Earth star, Will Forte was kind enough to namedrop us on Kimmel last week.

Here’s the clip:

Check out the last time our Last Man on Earth neighbor was on Conan…

 Cheap inflatable water slides

B2B: Download and use our new animated banners!

Our new animated banners and promo graphics have been a big hit. Download and use them wherever you promote Pipedream products! (right click to save)

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Full service manufacturer…and then some

PD Creative can do it all!

Check out these time lapse videos of the team wrapping our newInflatable Pub For Sale Diamond Products truck.

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B2B: Valentine’s Banners for one last push!

Download and slap these on your social media and Inflatable Church For Salewebsites for one last Val Day push!

 

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Chelsea Does…Pipedream!

CHATSWORTH, Calif.—February 3, 2016—After recent features on The Real Housewives of Beverly Hills and Conan, Pipedream continues their wave of mainstream media penetration on the Netflix series premiere, Chelsea Does.

The episodes follow comedian Chelsea Handler as she explores different subjects.Inflatable water park Episode 1 is focused on marriage and centers around Chelsea and her friends enjoying sex toy talk and a bachelorette party. Items from Pipedream’s best selling Fetish Fantasy Series and Bachelorette Party Favors collections are prominently featured, discussed and played with — including Midget Man.

“We are always excited to see such incredible mainstream interest in Pipedream’s versatile products,” said Pipedream’s Digital Marketing Director Brian Sofer. “These appearances are good reminders for Pipedream customers to always have plenty of our products in stock — Pipedream brands are everywhere and have tremendous mainstream appeal for consumers.”

 

Pipedream’s Bachelorette Party Favors Reign Supreme at AVN ‘O’ Awards!

PD5020-11.aDicky Selfie Stick Scores “Outstanding Accessory Product or Line”

Week three of Pipedream’s already-prosperous 2016 continued at Castle jump house last night’s ‘O’ Awards, where the mega US manufacturer scored “Outstanding Accessory Product of Line” for the Dicky Selfie Stick (Bachelorette Party Favors).

“I’ve always loved taking a mainstream product and putting a dick on it,” said Pipedream Chairman and CEO Nick Orlandino. “The Dicky Selfie Stick is another example of why Pipedream is the #1 gag maker in the world and your only choice for the next hot product.”

Hosted at the Hard Rock Hotel and Casino Las Vegas on the closing evening of the AVN Novelty Expo, the 7th annual ‘O’ Awards marked the Dream Team’s forth-consecutive honor amongst this month’s busy trade season.

 

Diamond Products Dream Team Wins Big!

Pipedream, Jimmyjane, and Sir Richard’s Condom Company Recognized with Three XBIZ Awards

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Diamond Products’  success continued on Friday evening when Inflatable bouncy castle Pipedream, Jimmyjane, and Sir Richard’s Condom Company scored top honors at the 2016 XBIZ Awards. Billed as “the industry’s biggest night” of the year, each of Diamond’s brands was recognized with the following awards:

“We’re proud and honored to be recognized by the 2016 XBIZ Awards.  I want to thank XBIZ , our customers, and the growing Dream Team for these important awards,” explained Diamond Products Chairman and CEO Nick Orlandino. “We’ve worked very hard the last couple years to expand our range and continue to offer the best products at a fair price. To receive this triple honor keeps us motivated to remain the #1 pleasure products and sexual wellness company in the world!”

“It is always an honor to be recognized by our peers and the industry. This year was especially rewarding, as our entire team has put a lot of effort into launching new Jimmyjane items and incorporating Sir Richard’s into our family of brands. These awards are for the entire team, and for our retail and distribution partners who have supported us this past year,” stated Robert Rheaume, President of Jimmyjane.

 

Pipedream Celebrations Continue as Briana Honz is Honored with XBIZ Executive Award!

image Senior Sales Exec Recognized as “Business Development Executive of the Year”

Just days after the bustling success of this week’s ANME show, Pipedream’s celebrations continued at last night’s XBIZ Awards where Dream Team veteran Briana Honz was honored with the “Business Water bouncy castle Development Executive of the Year” award.

“What a wonderful surprise! I’m so proud and humbled to receive such high recognition by one of our top industry resources,” exclaimed Honz. “I want to thank XBIZ for the gracious honor, as well as Nick Orlandino and all of my amazing Pipedream colleagues—I couldn’t do what I do without their continuous love, encouragement, and support. Thank you!”

The Senior Sales Executive—who won against nine fellow industry representatives—came to Pipedream nearly five years ago with four years of merchandising and buying experience at Hustler, plus eight years prior in the mainstream fashion business where she served as Director of Merchandising and Buying.

“I am very proud of Briana for all of her hard work and dedication,” said Pipedream Chairman and CEO Nick Orlandino. “Our Dream Team consists only of best of the best, and this prestigious recognition of our staff proves one of the many reasons why Pipedream continues to be the #1 adult manufacturer in the world.”