Pipedream has returned home from another successful PDU instructional seminar, this time taking place at the renowned Scala facilities in Almere, Netherlands. The first-ever European PDU took place hours prior to Scala’s bi-annual trade fair, in front of a crowd of over 200 qualified European buyers and retail store owners. The one-of-a-kind program is designed to give Pipedream’s distribution partners the training and tools they need to effectively merchandise and market Pipedream’s award-winning brands.
“We’ve worked very hard to solidify our relationship with the entire Beate Uhse AG group,” said Nick Orlandino, CEO of Pipedream. “Through their vast distribution system and broad sales network, they’ve made Pipedream the number one brand in Europe.”
The instructional seminar included a brief company overview, sales and merchandising strategies, extensive product training, and an introduction to the brand new European version of Pipedream’s revolutionary Planogrammer software. The program was greeted with excitement and enthusiasm, followed with diplomas for everyone, and the reaction was equally positive from both sides.
“Pipedream is inspiring innovation, investing in knowledge and creating futures for everyone in our industry,” said Scala’s Product Manager Rick Zwaan. “Pipedream University was fun, highly educational, and very helpful for our staff and our retail partners.”
Pipedream’s European Sales Executive Raymond Houtenbos summed it up best, “Pipedream scored a hat trick! The crowd found PDU educational, entertaining, and informative. The event definitely strengthened our partnership between Pipedream and Scala.”
More Pipedream University training seminars are scheduled to take place in March and April, with another overseas program taking place in England this coming June.
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