Archive for May 29, 2015

Fallback Friday: Goldie as Icky

We had a blast shooting with the stunning Goldie for our Icky Love Doll. The petite bisexual adult starlet was perfect for bringing our latest Hollywood hottie to life, and we couldn’t be more proud of the finished product.

Find Goldie online at TwitterInstagram, and Tumblr.




Icky Goes From Fancy to Filthy Overnight!

pd3541-00_02Pipedream has released the Icky Love Doll, the latest inflatable Hollywood hottie from their controversial and best-selling Superstar Series.

In true Pipedream fashion, the nearly identical photos and hilarious copy poke fun at the young “Fancy” rapper, while the box image could be mistaken for the star’s video itself! The description on the back of the box reads:

Meet Icky, the down-under dirty girl who went from fancy to filthy over night! When this white trash wannabe isn’t busy busting out hit singles, she’s stuffing her snatch with more dark meat than a Thanksgiving feast! This big booty albino Aussie loves to rap, so pull out your man meat and watch her wrap her lips around your pleasure stick! Her stench-trench sucks dick up without a hiccup and she can’t wait to take you outback! Just add air and this light-skinned lezbo is ready to share her 3 luscious love holes with you!

“Nobody created products with mainstream crossover appeal like Pipedream,” said Chairman and CEO Nick Orlandino. “The publicity we receive when one of these celebrity dolls hits the market is priceless. Our customers will definitely experience rising sales as Icky blows up – literally!”

Customers are urged to place their orders now while supplies last.

Tales From The Road: Work Hard. Shenanigan Harder.

“Work hard, play hard.” There’s no more fitting place for this old mantra than the pleasure products industry. Fitting in some casual hang-time with your customers and fellow vendors isn’t just a post-trade show option; it’s practically a requirement! I have yet to attend a single event that didn’t involve an after-hours fancy dinner, cocktail party, or other sort of fun activity. Despite our under-eye bags and sore feet, everyone manages to zip downstairs to the hotel lobby to await the evening’s activities.


Good eats and good times are how this industry gives back to its customers and brings them closer as friends. Quality time develops our relationships beyond sales numbers, which is just one of the perks of working in a tight-knit business that functions more like a community. There is rarely a dull moment in our laid-back atmosphere. Once we’ve shut down our event booths for the day, shenanigans are bound to happen somewhere!


During my last trip to the Philadelphia area, our distributor customer took the entire collective of retailers and manufacturers to a local bowling alley. Though I had only planned on a quick pop-in with my co-worker, we were quickly whisked to an alley to play a round with some vendor friends. A fellow sales rep, disgusted by the thought of putting on those always-lovely, musty shoes, refused to lace up for her turn on the lane. My co-worker followed, repulsed by the 70′s color scheme and thousands of prior bowlers who had donned the shoes. In my tired, post-event state, I decided to rebel and follow my shoe-less bowling team’s lead. The staff were less than pleased. We spent the rest of the game trying to avoid the alley’s employee spies, which we called the “Shoe Sheriff,” the “Bowl Patrol,” and another, less savory name I won’t mention here. At one point, one of our team members even jokingly tried to bribe an alley staff member with $50 to turn a blind eye to our rebellious team. Instead of just playing a typical round, our bowling night turned into a hilarious game of “Dodge The Shoe Guys” as we roared with laughter every time another player got in trouble for wearing street shoes. The evening ended when one of the more humored staff members decided to allow me one last shot at the pins before he pulled the plug on our shenanigans.


 As far as misbehaving on the job goes, refusing to wear bowling shoes is probably my worst offense yet, but at least I avoided having permanently-smelly feet at the trade show the following morning.

A Guide to Choosing Your First Sex Toy

I know – you want your first dildo or vibe but don’t know what to buy ‘cause you’re not even sure what type of stimulation you want. Unfortunately this is one of those situations where you just have to take a ride in order to figure it out. Luckily, there are plenty of super affordable toys that span all of your options for pleasure.

Clit Stimulation

Screen Shot 2015-05-21 at 4.03.15 PMFor sole clit stimulation, the iSex Bullet is where it’s at. Not only is it super affordable, but you’ll never have to suffer the horrific reality of dead batteries. This baby roars to life with a simple plug-in to any USB port, and I mean it when I say it roars! This has seriously got to be one of the most powerful clit stimulators on the market. And best of all – it’s only ten bucks!

Dual Stimulation

pd1171-11_03The Le Reve Butterfly is legit the first thing I suggest to friends who ask for help when choosing their first toy. The rabbit-style vibe is definitely the most popular in dual stimulators, but some of them can be pretty intimidating in size. The Butterfly is just 3.25-inches long and 1.1-inches wide (think two fingers for size comparison). The feature that makes this vibe as so unicorn-special, though, is the butterfly’s antennas. Unlike typical rabbit vibes with flimsy, fluttering ears, the antennas are sturdy enough to push up against the clit, surrounding it with incredible vibrations.


pd5502-29_05Simply put – rubber dildos are always going to be the most affordable dildos on the market. It’s true – some people have allergic reactions to this type of material, but I can tell you that, personally, I’ve never had a problem. The porous material just means you have to be super-duper hygienic with your rubber dildo, cleaning it after and before use, and ceasing use immediately upon irritation. I’d suggest our 7” King Cock because its tapered tip allows you to slowly ease into its size. My fav feature about it has got to be the suction-cup base because if you’ve never fucked a wall before, you have no idea what you’re missing.

Anal Stimulation

Screen Shot 2015-05-21 at 4.49.20 PMWhen choosing an anal plug, dildo, or vibe, you gotta make sure it has a wide or curved base so that it doesn’t slip too far inside. (Yes, that’s a thing that can actually happen, so please play safe!) You’ll want to start with a finger before graduating to a small (I repeat, SMALL) plug or dildo, then work your way up to whatever size is best for you. When purchasing an anal toy, pay special attention to the measurements, specifically the width or diameter. I’d suggest first-timers try out our super-smooth Mini Silicone Plug from the Anal Fantasy Collection. And don’t forget the lube! Like, a lot of lube.

Pipedream Breaks Ground on Fourth Local Facility!


We’ve has opened another brand new, state-of-the-art manufacturing facility just a few blocks from our main Chatsworth headquarters!!! The new building will be our fourth local production facility, giving us the capacity to meet increased product demand and fill future orders.

Just months after opening our new rubber manufacturing factory, we’ve has been working around the clock to get the fourth building online and running at full capacity. With the newest building, we now own over 220,000 square feet dedicated to manufacturing, distribution, and logistics in the US. Besides the fourth building, we and Jimmyjane have offices in San Francisco and Amsterdam, and will continue to expand around the globe to better service customers.

“We’re very excited to continue to expand in this ever-changing market,” said Chairman and CEO Nick Orlandino. ”As the Chinese market continues to get more crowded, expensive, and plagued by piracy, we can control and manage these problems better by bringing more manufacturing back to the US. This will make us faster to market and more agile for private label and new product development. We will continue to maintain our 95% fill rates, and fill the channel with high quality products at fair prices.”

Q&A with Pipedream Products Chairman & CEO Nick Orlandino

Nick Orlandino has blasted through the novelty business to parlay an after school gig unloading trucks into an international, industry-leading pleasure products empire. His bold, edgy and aggressive style is definitely reflected in the Pipedream brand, which is hardly an accident. Orlandino seems to be onto something — and he’s got the products, awards and international market dominance to prove it.

For several reasons, Nick Orlandino is a fascinating interview subject. Cutting up and/or cherry-picking from our 30 minute conversation wouldn’t do this piece justice. To really get the Orlandino flavor, we present him raw and unedited.

Pipedream Chairman and CEO Nick Orlandino arrives at his Chatsworth office Friday, Feb. 27. at about 8 a.m. The Long Island, N.Y. native exits a fully loaded, blacked-out SUV while talking on his trademark old-school flip-phone and smoking a Marlboro Ultra Light. He buzzes himself through the Pipedream HQ reception area and turns the lights on inside his office. One glance at Orlandino’s decorated walls tells endless stories of family, business, friendship and history — but at 46 years old, one thing’s for sure: this guy is definitely going to need a lot more wall space.

XBIZ: How did you get started in the pleasure products business?

Nick Orlandino: I started in the Halloween and gift business in 1985. I got a job with this after school work program for credit and ended up in this little Halloween novelty company in Elmont, N.Y. I was unloading trucks and started working more and more, even during the breaks and the holidays. About a year later I started working the trade shows, developed a couple items, got involved in the gag side and it blossomed from there. Little by little, I got more involved and decided that I really liked the adult side. I said, “this is a good business — they actually pay their bills.” It’s bad in the Halloween industry; they don’t pay for seven or eight months. I didn’t really like the business side either; it was the creative side that I liked. David and Bob from Pipedream were big gag gift customers of ours. One day David and I talked at a trade show and he offered me a job, a few months later I moved to Los Angeles.

Pipedream Products Vice President of Product Development Rob Phaneuf joins us. One of Pipedream’s top guys, Phaneuf is a loyal and trusted Orlandino confidant and is credited as being key to the company’s rise in the last decade.

XBIZ: What inspired the launch of Pipedream Products?

ORLANDINO: Pipedream started as a small pipe and paraphernalia wholesaler.

ROB PHANEUF: Hence the name.

ORLANDINO: Bob Feldman came across the country in a van — he was selling out of a van back then. Then Bob and his father opened a little office in downtown L.A. David came on a couple of years later and they had a good little run for a while. Then the government stepped in and made paraphernalia illegal. The FBI shut them down and all that B.S., so they needed to diversify — and they looked to sex products. All of sudden Nalpac and Eldorado and all these guys from the paraphernalia trade needed to diversify so they all went into sex toys. It was a little business that popped up out of nowhere.

PHANEUF: For a long time Pipedream was known as a gag company.

ORLANDINO: They were doing mostly gift stuff so I came in and started building this whole gag line. I even said I wasn’t going to do adult — I said “I’m a gag guy.” But that was a very small business, just a couple million bucks in sales, seven or eight people in a small warehouse in North Hollywood — it’s not the Pipedream everyone knows today.

PHANEUF: We boxed jokes. You open the box and then the joke would be inside. Nick took that whole concept and put it on a card.

ORLANDINO: Eventually “Over the Hill” gags became a huge thing for us. That’s how it really started steamrolling for me — I had a couple of huge wins that first year and doubled the business in 18 months. I did a little Old Man Condom, a few other odds and ends, general importing stuff, some penis water guns and handcuffs, lighters, key chains. Back then I really wanted to hit the mainstream, so we were selling to Warehouse Records, Target, Hot Topic, Spencer’s. We sold door beads, black light bulbs, incense and fixtures. That went on for a while. I took that money and put it back into the novelty business to build up a line. Then I noticed, “These guys sell a lot of these vibrators.” So then we decided to get involved with vibrators. We got on the plane to China — I think I was 24 years old, totally wide-eyed. I saw a couple of factories over there — we had three, maybe four or five vendors at the time — and two in the vibrator space. They had very basic stuff. The factory owner and I sat there with a napkin, literally, and drew up boxes. That’s how the art started — we didn’t do art. “I want a blue box with a black line through it, you know, that says BangCock on it.” That was our art. Not very complicated.

XBIZ: How do you define Pipedream, what does it stand for?

ORLANDINO: My vision for this company was to make it a full-service manufacturer, which we have, over time, become. We started out little by little — a lot of hand operation stuff that was very mundane, very seat of the pants, and very rigged. As we grew we had to adapt in order to improve. We had to make and find machinery and implement some systems and procedures that we never did before and it worked for us. We had a lot of labor at one point, a lot of employees — everything was being done by hand.

XBIZ: How many employees does Pipedream have now?

ORLANDINO: Over 200, maybe 250. But in the old days, we were doing a third of the volume that we are now and still had 250 employees. That’s how much handwork had to be done.

XBIZ: What were some of the biggest milestones for Pipedream that led to where you are now?

ORLANDINO: Bachelorette was huge for us; we created that category and we still own it, as well as the trademark. There are things that we invented here, things that are staple, monster items that are still selling to this day and have been copied all over the world. Our take on inflatable dolls or the fur handcuffs for instance — we propelled that into a huge space. In 1996 I founded the first true B2B adult novelty show in the world, which I currently own and manage to this day. In 2010 we were the first to develop and create full-service planogram software, the Pipedream Planogrammer, for our products to be completely merchandised in any shape or size venue.

PHANEUF: This was exclusive web-based software that allowed retailers all over the world to make custom planograms of all our items. They could see what it looked like before it went into the stores and took all the guesswork out of merchandising. To this day we’re still the only company in the adult novelty space that has our own proprietary software.

ORLANDINO: Another milestone for us was in 2014 when Pipedream acquired the lifestyle luxury brand Jimmyjane. With my guidance and experience, we’ve been able to turn it into a viable, rapidly growing part of the industry and our business.

XBIZ: What are Pipedream’s most successful lines and why do you think those are such winners?

ORLANDINO: Probably Fetish Fantasy. That was a niche — there were only a few companies doing it and I said, “You know something, we’re going to try our own thing.” And we did. We developed our own approach to it and now we’re the biggest fetish company in the world.

PHANEUF: What we’ve done with the Fetish Fantasy line, more than anybody, is that we’ve added items that are not traditionally thought of as BDSM items like strap-ons and nipple stuff.

ORLANDINO: But they are fetish.

PHANEUF: Yeah, now they are. Nobody back in the day thought of that stuff as fetish. Strap-ons were thought of as something lesbians would use — not fetish.

ORLANDINO: We marketed all of that. Even the inflatable furniture, we’ve made everything into fetish. Nobody was marketing to fetish like we did. We took a lot of our existing programs and if it made sense to me — it’s a fetish. It’s not a “normal” product — it’s a “fetish.” It’s 35 percent of our business, Fetish Fantasy.

PHANEUF And Pipedream Extreme — the Fuck Me Silly — that would be the next big milestone.

ORLANDINO: Yeah, then we got involved in making some of these larger masturbator pieces. I was worried about that, to be honest. We were working with this factory in China on this big masturbator piece and we all looked at each other, and we were like, “Whoa! This is going to be $600 retail! That is out of the Pipedream comfort zone.” We were a lower-end company. We were always in the middle to the low end of price points. So this was way out of our normal range.

XBIZ: What are you most proud of as Chairman and CEO?

ORLANDINO: We’ve really established ourselves as a major, major factor in the world market of adult toys today.

XBIZ: Do you personally come up with ideas for the products/lines?

ORLANDINO: A lot of them, sure. I›ve named, developed, and have been involved with thousands of products.

XBIZ: And how involved are you in the day-to-day operations of Pipedream?

ORLANDINO: Extremely.

XBIZ: How would you describe the culture at Pipedream?

ORLANDINO: Our culture’s the best in the business, by far. It’s a laid-back atmosphere. Listen, I may have partners now, investors and bankers who wear suits, but that doesn’t creep into our everyday operation. We’re still the same company we’ve always been. It’s loose. How serious can we be? We sell sex toys. We make wind-up Barack Obama novelties. We are who we are. We’re not talking about doing a liver transplant next week, you know — it is what it is.

XBIZ: Talk about the importance of freedom of expression:

ORLANDINO: I was in the Free Speech Coalition and fought for a long time for 1st Amendment rights. If it wasn’t for people like me and the people who came before me, who went to jail, who got their stores shut down or burned down. You know, we had to put up with a lot of crap, worry about FBI blacklists — people have no idea and it really upsets me when these new people come in and have the nerve to snub us and give us the “Who the hell are you?” We’re the guys who invented and created this business. All of us should be respected.

XBIZ: The industry is changing all the time, which changes do you see as the most positive and harmful?

ORLANDINO: The positive thing is the mainstream exposure, obviously. It’s good for everybody. The more people we have to sell to, the better off we are. On the other hand, with all the ankle-biters coming in, the guys that didn’t pay their dues, who are not only reaping the benefits of all of our hard work, but they’re undercutting us or copying our items. It’s frustrating. You have the pirated stuff being sold on Amazon that’s not even legit product and they’re calling it ours.

XBIZ: What do you see as the industry’s biggest threats?

ORLANDINO: Just proliferation, that’s the bottom line.

XBIZ: How do you think direct online sales will impact the industry in the future?

ORLANDINO: They’re impacting the industry now. They’re definitely shrinking the margin for everybody. From the manufacturer, the distributor, the retailer, to the people selling on their own websites. There’s major price compression and we’ll see how it plays out. Again, I think you’ll lose some of these bottom feeders because they can’t afford to play in the game — the strong will survive. Pipedream has a strong foundation, strong backing, and will continue to buy some of these companies for our portfolio. We will survive, thrive and dominate in the new world order.

XBIZ: Where do you think the industry would be without “Fifty Shades of Grey?” How big was it?

ORLANDINO: I mean, we saw a 40 percent increase.

PHANEUF: We were first in the market with this kind of stuff. We’ve been shipping Limited Edition for two to three years now, since the book first came out. We got that line out when everyone was talking about the official line, and doing the licensing, and trying to get the “real” line. We said, “we’ll put out the Limited Edition line anyway.” We hit that market before anybody. We saw our increase about two years ago and are still enjoying it.

XBIZ: What makes Nick O different from other CEOs in the industry?

ORLANDINO: I’m younger. I’m very hands-on. I’m very aggressive, creative and passionate. I’m involved in various operations of the business. From shipping, sales, procurement, development, manufacturing, merchandising, marketing — you name it, I’m involved — and I’m still out here busting my ass. No matter what happens, I’ve always done that and that’s’ why I’ve won more awards in this industry than all of the other CEOs combined.

XBIZ: What do you like best about your job?

ORLANDINO: My favorite thing is to make a product, see people buy it, and to actually hear the feedback. “Oh wow, that was great!” or “these are selling like crazy.” That’s the ultimate high for me.

XBIZ: What’s the most valuable lesson you learned so far in the career?

ORLANDINO: There have been a few of them. I went head-to-head a few years ago with some of the major companies and we’ve settled things amicably, and we’re all still here to talk about it. You know, things happen sometimes and you get big balls, but you have to know when to tuck them in.

XBIZ: Where will Pipedream be in five years?

ORLANDINO: Pipedream is definitely going to be a conglomerate of many things adult. We’re constantly exploring and vetting companies to determine what the best road for Pipedream is going to be, both long and short term.

XBIZ: Do you have any mottos or philosophy that you live by?

ORLANDINO: I always say to my people, “We’re a shipping company first.” If we don’t ship this stuff out the door — it doesn’t get to where it has to go. If we’re too slow to market, it hurts everybody. So I always push that. And “come heavy or not at all” is another one. So when we’re working on a new program, that’s how we come — heavy — with a 50 or 60 SKU line. We don’t just get into the category — we take over the category. That’s our philosophy. We’re not screwing around. We want to OWN it, we want to own that piece of the market, and we eventually do.

XBIZ: Do you still play music? How do you relax outside of work?

ORLANDINO: I’m a workaholic. I’m on the computer 24/7. When I’m not at work or traveling for work, I find time to spend with my son and that’s relaxing to me. Sometimes (laughter). Hobbies? Not too many anymore. My hobby is my business. I really do love what I do, it’s something that’s in me and I can’t shut it off no matter how hard I try. I’m laying in bed, I’m thinking about it. I’m watching TV, I’m still thinking about it. Whatever I’m doing, I’m thinking about how I can make something or make something better. It ain’t gonna change, I’ve tried, it just ain’t gonna happen.

College of Copulation: ABCs of Strap-Ons

pd3679-15_02If you’re new to strap-on play, then welcome to the best thing that’s ever happened to you! Seriously, no feeling compares to wearing a cock for the first time. But before you do, make sure you do your research and get the lowdown on all things strap-on.

Dildo – Typically the strap-on is not simply one big piece, but made up of a harness and a dildo. You’re gonna want a dildo with a sturdy, flared base in order to fit snug into your harness. Whether it’s a super realistic King Cock with balls or a cute, smooth silicone Fetish Fantasy Elite dildo – half the fun is picking out the dick of your dreams!

Lube – There just ain’t no strap-on fun without lube! Just make sure you use the correct lube with each type of material. Silicone lube may last longer, but you cannot use silicone lube with your silicone toys, so make sure you’ve always got a stash of water-based lube to be safe.

pd3470-23_02Harness – The foundation of good strap-on play is a sturdy, solid harness. With a plethora of styles to choose from, be sure to do your research before investing in one. Consider fit – do you want them to fit like panties? Boxer briefs? Or do you prefer the extra-secure fit of a heavy-duty leather harness with thigh straps? Also consider cleanliness – and be honest! A classic harness like the Leather Fantasy Harness, in my opinion, will offer the most secure fit, but cleaning might be a bitch. If you’re lazy, you may want to consider a cotton panty or boxer brief instead.

O-Rings – These little guys will be a lifesaver, keeping your cock snug and in place. I suggest gathering a collection of O-Rings – especially stretchy ones – to accommodate any sized dick that might come your way.

Pegging – This is what it’s called when a lady uses a strap-on to fuck a dude in the butt. It’s the best thing in the world. If you don’t believe me, then just read my Pegging Manifesto.

Check out the previous College of Copulation posts:

Pipedream Releases Complete Collection of iSex Videos


Our incredible USB-powered iSex collection will now be even easier to sell with Pipedream’s new instructional videos. Each iSex item is showcased in a unique one-minute product video showcasing its features and functions using animation and motion graphics.

pdphoto_14315466281875Distributors and retailers are encouraged to download these complimentary videos from PDTV for in-store merchandising or embed them onto social media sites from our official Vimeo page. By request, we can also provide custom discs, data cards, or flash drives with every particular video you need. Full line distributors can even receive a free 10″ LCD screen with sound to proudly display the new iSex digital content.

“Product videos are a tried and true strategy for a quick and easy sale,” said Visual Merchandiser Briana Honz. “There’s no better way to sell a product than to show your customer all the ins and outs of the item, proving exactly why they need it. Our instructional videos do all of that work for you!”

The entire iSex collection is in-stock and shipping just in time for its PDTV debut. Customers are urged to place their orders now while supplies last. Catalogs are available by request from your distributor and online catalogs are available in multiple formats. Enjoy the iSex videos on PDTV and Vimeo now!

Pipedream and Jimmyjane Score 7 ETO Awards Nods!

pr-eto-nodsPipedream and Jimmyjane have swept another ballot this week with 7 total ETO Awards nods in the following categories:

  • Best New Female Product, Jimmyjane Form 5
  • Best New Couples Product, Fetish Fantasy Series Inflatable Lube Wrestling Ring
  • Best Fetish Products Brand, Fetish Fantasy Series
  • Best Pleasure Products Brand, Pipedream
  • Best Luxury Brand, Jimmyjane
  • Most Innovative Brand, Jimmyjane
  • Most Innovative Brand, Pipedream

“We’re honored to have so many nominations in so many categories,” said Pipedream Chairman and CEO Nick Orlandino. “We’ve worked hard to make our brands stand out among the crowd of choices in stores. Having that hard work recognized with seven nominations makes it all worthwhile.”

The 11th annual ETO Awards will be hosted amidst the ETO trade show on Sunday, June 28th. Voting is now open to registered users of and will close on Thursday, June 11th. Vote now at

Best Love Quotes

Whether you’ve had a bad day, it’s that time of the month, or you’re just a big ol’ softy who flippin’ loves love — these love quotes are totes bound to make your heart swell.




Love is composed of a single soul inhabiting two bodies.



Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.

–Maya Angelou




Love one another but make not a bond of love.

Let it rather be a moving sea between the shores of your souls.

–Khalil Gibran


Love is friendship that has caught fire.

–Eppie Lederer




We’re all a little weird and life’s a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love.

–Dr. Seuss


We love because it’s the only true adventure.

–Nikki Giovanni