Archive for Novelties

Diamond Products Sweeps XBIZ Awards Nominations!

VOTE NOW!!!

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Diamond Products is already anticipating a prosperous 2016 after sweeping the thirteenth annual XBIZ Awards with 23 total nominations. While Devil’s FilmJimmyjane, and Sir Richard’s Condom Company enjoy six, five, and two nominations respectively, Pipedream has been recognized across ten categories:

Pipedream

Devil’s Film

  • All-Sex Release of the Year Starlets of the Year
  • All-Black Release of the Year Chocolate Cheerleader Camp 3
  • Latin Themed Release of the Year Angelic Latin Asses
  • Transgender Studio of the Year
  • Transgender Release of the Year America’s Next Top Tranny Season 20
  • Transgender Release of the Year The Tranny Bunch

Jimmyjane

  • Luxury Toy/Line of the Year
  • Innovative Sex Toy of the Year – Technology Hello Touch X
  • Innovative Sex Toy of the Year – Design Form 5
  • Excellence in Product Packaging
  • Progressive Pleasure Products Company of the Year

sir-richards-redSir Richard’s Condom Company

  • Marketing Campaign of the Year – Consumer (RED)
  • Condom Manufacturer of the Year

“We want to thank XBIZ and all of our customers for the nominations and for their continued support,” said Diamond Products Chairman and CEO Nick Orlandino. “This type of recognition only validates our vision as we continue to acquire all of the best pleasure brands under one roof. I am very proud of what we’ve accomplished  2015 was our best year ever and we will continue to set the industry standard and lead the way in product and industry innovation.”

I SAID NOOOWWWW!! VOTE! VOTE! VOTE FOR PIPEDREAM!!!!

Behind the Toys: 4 Things I Learned During My 1st Year in the Pleasure Products Industry

Time flies when your day job involves hotel hopping and sex toy shopping! A single year in this big-yet-small industry hardly does justice to all the places I still have to travel and customers I want to meet. Having worked in adult novelty retail for 2.5 years before coming to Pipedream, I was well-prepared to become a pleasure product specialist. Traveling across the country places me in front of all different kinds of audiences with no more knowledge of the novelty industry than what they’ve seen on retailer shelves. To outsiders, we’re a strange, confusing crowd, but in reality, we’re pretty regular ladies and gents (that just so happen to work with sex toys for a living!)

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1. There is no such thing as NSFW (almost!)

If you reviewed the history on the browser of any given pleasure industry employee, you’d be surprised… or not. Contrary to the biggest misconception about working for an adult novelty company, we don’t stare at erotic photographs all day, but a browser history of nudity and realistic dildos isn’t going to get you fired from the Pipedream office. Your Not-Safe-For-Work is our work! For those in the Art and Marketing Departments, working with images related to various topics in sexuality is all in a day’s duties. However, we do still treat the office as a work space. If our PR Manager is re-blogging nudes, chances are likely that she’s adding in a great article on body acceptance alongside the photos.

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2. Our office is more fun than your office… but it’s still an office.

From personal experience, I can tell you that inputting SKU numbers and prices into an Excel sheet is just as pain-staking and boring with sex toys as it is with office supplies. However, at least I can giggle at the dinosaur holding a Basix dong on the desk of the Senior VP of Operations while I do it. Yes, this is, fortunately and unfortunately, still a job. The grunt work doesn’t change, but the atmosphere makes it much more fun than doing the same kind of mundane tasks in a suit-and-tie environment. Our industry is rife with folks who want to change the landscape of sexual discovery, but there are also plenty of people who are happy to leave on Friday and not think about vibrators again until Monday morning. Even if commuting to the PD office is nothing more than a way to earn a living, I can’t imagine a better place for your 9-5!

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3. People are normal.

The personal lives of pleasure industry employees are a seductive mystery to outsiders. Are we unable to function in the bedroom without the help of something buzzy? Do we require prospective romantic partners to cite a heavy interest in S&M? And just what goes on at those elusive staff “product trainings”? To quote an industry colleague, “It’s just sales.” Our presentations are definitely more fun to attend than your average corporate meeting, but our work and personal lives don’t always intersect. You’re more likely to find a weekending Pipedreamer checking out an art gallery or attending her son’s baseball game than decked out in shiny PVC at a goth club fetish party. Our comfort with adult toys means we’re a pretty fun bunch of open-minded individuals, but those “product trainings,” are not, in fact, giant orgies, and there isn’t a massive swingers event at the end of every trade show. And now the proverbial bubble has been burst!

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4. Keep your reputation in check.

Though companies are raking in mainstream-level profits, this is still a niche industry. You’re bound to see the same faces at every trade show, customer event, and staff training, for better or for worse. Working in adult novelty can be a bit like returning to high school, but now that you’re an adult, you (hopefully!) have more ability to take control of your reputation. There are plenty of opportunities to make close friends, impress industry figureheads, and prove that it only takes 2 drinks to turn into a drunken mess, sometimes all at the same banquet table. When I’m out with customers and fellow vendors after-hours, I practice a form of relaxed professionalism. I’m welcoming and friendly to everyone I meet, but I never forget the reason for my trip: to work.

Check out more behind-the-scenes posts: 

Tales From The Road: Picturesque Plan-O-Gramming

When I visit a new city for some face time with a retailer, I’m hoping to arrive to two types of pleasant views: a well Plan-O-Grammed store, and some gorgeous natural backdrops to accompany my drive. What do adult novelty merchandising displays and mountains have in common? Absolutely nothing, unless you’re a nature lover who also happens to interface with adult retailers for a living!

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Last Fall, I was greeted with the best of both worlds when I arrived in Reno, Nevada. My customer could not have followed our suggested Plan-O-Grams more beautifully in his boutique-style shops. During the downtime between the staff trainings and consumer events we set up, he suggested that I take a drive up to nearby Lake Tahoe. I was in business trip heaven! My office was thrilled with the results of my customer visit, and I got to take in some of the most stunning views of the Reno area.

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The Plan-O-Grammer, for those who aren’t familiar, is our custom software that aids us in designing product layout on a wall within a store to best increase sales. It’s a typical concept to those in retail – visual merchandising, really – but it’s especially important for adult novelty manufacturers. Everyone has grown up knowing popular brands of clothing and food, but how many can name the company that makes his or her favorite adult toy? This is where a Plan-O-Gram comes in. Stores that strategically place product in an easily navigable way are helping their customers develop brand recognition and understand their needs. The mass amount of toy manufacturers and brand lines can make purchasing a headache for some people. Plan-O-Grammed displays group toys by company and product line, displaying cohesive packaging that will stick in consumer minds. When a boutique client requests a strap-on-compatible rubber dong, they can now easily be directed to the slat wall section that holds the entire line of Pipedream’s Basix Rubber Works. When retailers Plan-O-Gram, it’s a win-win for everyone in the chain of supply and demand.

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After admiring the walls of my customer’s stores, I headed out to his suggested drive up to North Lake Tahoe. Fitting nature into my daily duties is a huge perk of traveling for a living. The incredible beauty of my surroundings leaves me refreshed when I have to get back on the clock. Taking a breather, regardless of how small, is the best way to stay sane while living out of hotel rooms. It’s easy to get so caught up in the industrial world of a career that one forgets the importance of little sips of leisure. If you can’t fit a long break into your work schedule, steal away into the woods in-between luncheons and meetings. Trust me, the effort you’ll be able to show those future Plan-O-Grams might just depend on it.

Check out the photos from my mid-trip excursion to Lake Tahoe: