Tag Archives: Behind The Scenes

Will Forte, Kristen Schaal, Last Man On Earth Take Exclusive Pipedream Tour!

Besides sex toys, entertainment is probs the next big love of mine. I love music, I love movies, I love TV. As an only child, I spent all of my after school evenings and summertime afternoons with Ren and Stimpy, Bart and Lisa, Zim and Gir. And now, even as a “grown-up” with a nine to five, I still love cartoons, but now I’m just chilling with the likes of Finn and Jake, Beavis and Butt-head, and Tina, Gene, and Louise. So when the voice of Louise — Kristen Schall — name dropped Pipedream on Conan a few weeks ago, I basically lost my shit. Long story short, I tweeted her, connected with a rep for Last Man On Earth, and setup a Pipedream tour!

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You’d think the glitz and glam of Hollywood would keep our movie-making neighbors way too busy and entertained to make their way over to our side of Lassen Street, but it turns out that touring a dildo factory is an offer that no one can refuse. In fact, the LMOE rep had to contact us multiple times to increase the size of the tour because as word got around the LMOE office, everyone wanted in on the typically NSFW fun! So on Monday, October 26th around noon, Will Forte, Kristen Schaal, and about 20 writers and crew members walked the few Chatsworth blocks from their studio to Pipedream headquarters for an exclusive tour.


Serving as Master of Ceremonies was our VP of Development Rob Phaneuf (aka Midget Man!), who always gives the best, most in-depth and hilarious Pipedream tours whenever we host special guests. This dude has been with the company for ten years now, so he knows everything and anything you’d want to know about the history of Pipedream, the intricate details of development and business… and all of the sexual innuendos, of course. Our offices alone offered plenty of laughs, from walls lined with poster-sized porn stars and King Cocks to the 20-pound ass that ever-so-casually calls my desk its home. 


Next stop was a swift walk through our ridickulously massive shipping department before catching a blast of the sweet aroma that is our lube manufacturing facility. This room seriously smells like a candy store and one of the crew members  commented, “It’s like the Willy Wonka factory of sex toys!” We took a peek at our multimedia studio, impressing even Hollywood’s best with our sweet production setup. But then finally came the moment everyone was waiting for… THE DILDO FACTORY!!!!


We probably spent most of our time over at the toy manufacturing facility. Everyone was so enamored by every little detail – the molds, the pouring, the “baking”, the cooling, the quality control, the finishing touches by hand. I was especially surprised by Will Forte’s reaction – he was super intrigued by everything and there were plenty of times when he’d linger far behind the tour, watching and filming every process of manufacturing. My favorite part was watching him film our cooling mechanism – there was a cluster of brown King Cocks getting ready to plop from the conveyor belt, but they were moving sooooooooo slooooooowwwwwwww, and Will stood there filming the whooooooooole thiiiiiiiiiiiiiing! I laughed with a crew member about it and he was just like, “Well, that’s Will for ya. When he commits, he commits.”

So there you have it! Pipedream has the coolest neighbors and it turns out that no matter your industry – mainstream or adult – there’s one thing we can all agree on: sex toys are awesome, whether it’s for an orgasm or a laugh.


Pipedream Breaks Ground on Fourth Local Facility!


We’ve has opened another brand new, state-of-the-art manufacturing facility just a few blocks from our main Chatsworth headquarters!!! The new building will be our fourth local production facility, giving us the capacity to meet increased product demand and fill future orders.

Just months after opening our new rubber manufacturing factory, we’ve has been working around the clock to get the fourth building online and running at full capacity. With the newest building, we now own over 220,000 square feet dedicated to manufacturing, distribution, and logistics in the US. Besides the fourth building, we and Jimmyjane have offices in San Francisco and Amsterdam, and will continue to expand around the globe to better service customers.

“We’re very excited to continue to expand in this ever-changing market,” said Chairman and CEO Nick Orlandino. “As the Chinese market continues to get more crowded, expensive, and plagued by piracy, we can control and manage these problems better by bringing more manufacturing back to the US. This will make us faster to market and more agile for private label and new product development. We will continue to maintain our 95% fill rates, and fill the channel with high quality products at fair prices.”

Q&A with Pipedream Products Chairman & CEO Nick Orlandino

Nick Orlandino has blasted through the novelty business to parlay an after school gig unloading trucks into an international, industry-leading pleasure products empire. His bold, edgy and aggressive style is definitely reflected in the Pipedream brand, which is hardly an accident. Orlandino seems to be onto something — and he’s got the products, awards and international market dominance to prove it.

For several reasons, Nick Orlandino is a fascinating interview subject. Cutting up and/or cherry-picking from our 30 minute conversation wouldn’t do this piece justice. To really get the Orlandino flavor, we present him raw and unedited.

Pipedream Chairman and CEO Nick Orlandino arrives at his Chatsworth office Friday, Feb. 27. at about 8 a.m. The Long Island, N.Y. native exits a fully loaded, blacked-out SUV while talking on his trademark old-school flip-phone and smoking a Marlboro Ultra Light. He buzzes himself through the Pipedream HQ reception area and turns the lights on inside his office. One glance at Orlandino’s decorated walls tells endless stories of family, business, friendship and history — but at 46 years old, one thing’s for sure: this guy is definitely going to need a lot more wall space.

XBIZ: How did you get started in the pleasure products business?

Nick Orlandino: I started in the Halloween and gift business in 1985. I got a job with this after school work program for credit and ended up in this little Halloween novelty company in Elmont, N.Y. I was unloading trucks and started working more and more, even during the breaks and the holidays. About a year later I started working the trade shows, developed a couple items, got involved in the gag side and it blossomed from there. Little by little, I got more involved and decided that I really liked the adult side. I said, “this is a good business — they actually pay their bills.” It’s bad in the Halloween industry; they don’t pay for seven or eight months. I didn’t really like the business side either; it was the creative side that I liked. David and Bob from Pipedream were big gag gift customers of ours. One day David and I talked at a trade show and he offered me a job, a few months later I moved to Los Angeles.

Pipedream Products Vice President of Product Development Rob Phaneuf joins us. One of Pipedream’s top guys, Phaneuf is a loyal and trusted Orlandino confidant and is credited as being key to the company’s rise in the last decade.

XBIZ: What inspired the launch of Pipedream Products?

ORLANDINO: Pipedream started as a small pipe and paraphernalia wholesaler.

ROB PHANEUF: Hence the name.

ORLANDINO: Bob Feldman came across the country in a van — he was selling out of a van back then. Then Bob and his father opened a little office in downtown L.A. David came on a couple of years later and they had a good little run for a while. Then the government stepped in and made paraphernalia illegal. The FBI shut them down and all that B.S., so they needed to diversify — and they looked to sex products. All of sudden Nalpac and Eldorado and all these guys from the paraphernalia trade needed to diversify so they all went into sex toys. It was a little business that popped up out of nowhere.

PHANEUF: For a long time Pipedream was known as a gag company.

ORLANDINO: They were doing mostly gift stuff so I came in and started building this whole gag line. I even said I wasn’t going to do adult — I said “I’m a gag guy.” But that was a very small business, just a couple million bucks in sales, seven or eight people in a small warehouse in North Hollywood — it’s not the Pipedream everyone knows today.

PHANEUF: We boxed jokes. You open the box and then the joke would be inside. Nick took that whole concept and put it on a card.

ORLANDINO: Eventually “Over the Hill” gags became a huge thing for us. That’s how it really started steamrolling for me — I had a couple of huge wins that first year and doubled the business in 18 months. I did a little Old Man Condom, a few other odds and ends, general importing stuff, some penis water guns and handcuffs, lighters, key chains. Back then I really wanted to hit the mainstream, so we were selling to Warehouse Records, Target, Hot Topic, Spencer’s. We sold door beads, black light bulbs, incense and fixtures. That went on for a while. I took that money and put it back into the novelty business to build up a line. Then I noticed, “These guys sell a lot of these vibrators.” So then we decided to get involved with vibrators. We got on the plane to China — I think I was 24 years old, totally wide-eyed. I saw a couple of factories over there — we had three, maybe four or five vendors at the time — and two in the vibrator space. They had very basic stuff. The factory owner and I sat there with a napkin, literally, and drew up boxes. That’s how the art started — we didn’t do art. “I want a blue box with a black line through it, you know, that says BangCock on it.” That was our art. Not very complicated.

XBIZ: How do you define Pipedream, what does it stand for?

ORLANDINO: My vision for this company was to make it a full-service manufacturer, which we have, over time, become. We started out little by little — a lot of hand operation stuff that was very mundane, very seat of the pants, and very rigged. As we grew we had to adapt in order to improve. We had to make and find machinery and implement some systems and procedures that we never did before and it worked for us. We had a lot of labor at one point, a lot of employees — everything was being done by hand.

XBIZ: How many employees does Pipedream have now?

ORLANDINO: Over 200, maybe 250. But in the old days, we were doing a third of the volume that we are now and still had 250 employees. That’s how much handwork had to be done.

XBIZ: What were some of the biggest milestones for Pipedream that led to where you are now?

ORLANDINO: Bachelorette was huge for us; we created that category and we still own it, as well as the trademark. There are things that we invented here, things that are staple, monster items that are still selling to this day and have been copied all over the world. Our take on inflatable dolls or the fur handcuffs for instance — we propelled that into a huge space. In 1996 I founded the first true B2B adult novelty show in the world, which I currently own and manage to this day. In 2010 we were the first to develop and create full-service planogram software, the Pipedream Planogrammer, for our products to be completely merchandised in any shape or size venue.

PHANEUF: This was exclusive web-based software that allowed retailers all over the world to make custom planograms of all our items. They could see what it looked like before it went into the stores and took all the guesswork out of merchandising. To this day we’re still the only company in the adult novelty space that has our own proprietary software.

ORLANDINO: Another milestone for us was in 2014 when Pipedream acquired the lifestyle luxury brand Jimmyjane. With my guidance and experience, we’ve been able to turn it into a viable, rapidly growing part of the industry and our business.

XBIZ: What are Pipedream’s most successful lines and why do you think those are such winners?

ORLANDINO: Probably Fetish Fantasy. That was a niche — there were only a few companies doing it and I said, “You know something, we’re going to try our own thing.” And we did. We developed our own approach to it and now we’re the biggest fetish company in the world.

PHANEUF: What we’ve done with the Fetish Fantasy line, more than anybody, is that we’ve added items that are not traditionally thought of as BDSM items like strap-ons and nipple stuff.

ORLANDINO: But they are fetish.

PHANEUF: Yeah, now they are. Nobody back in the day thought of that stuff as fetish. Strap-ons were thought of as something lesbians would use — not fetish.

ORLANDINO: We marketed all of that. Even the inflatable furniture, we’ve made everything into fetish. Nobody was marketing to fetish like we did. We took a lot of our existing programs and if it made sense to me — it’s a fetish. It’s not a “normal” product — it’s a “fetish.” It’s 35 percent of our business, Fetish Fantasy.

PHANEUF And Pipedream Extreme — the Fuck Me Silly — that would be the next big milestone.

ORLANDINO: Yeah, then we got involved in making some of these larger masturbator pieces. I was worried about that, to be honest. We were working with this factory in China on this big masturbator piece and we all looked at each other, and we were like, “Whoa! This is going to be $600 retail! That is out of the Pipedream comfort zone.” We were a lower-end company. We were always in the middle to the low end of price points. So this was way out of our normal range.

XBIZ: What are you most proud of as Chairman and CEO?

ORLANDINO: We’ve really established ourselves as a major, major factor in the world market of adult toys today.

XBIZ: Do you personally come up with ideas for the products/lines?

ORLANDINO: A lot of them, sure. I›ve named, developed, and have been involved with thousands of products.

XBIZ: And how involved are you in the day-to-day operations of Pipedream?

ORLANDINO: Extremely.

XBIZ: How would you describe the culture at Pipedream?

ORLANDINO: Our culture’s the best in the business, by far. It’s a laid-back atmosphere. Listen, I may have partners now, investors and bankers who wear suits, but that doesn’t creep into our everyday operation. We’re still the same company we’ve always been. It’s loose. How serious can we be? We sell sex toys. We make wind-up Barack Obama novelties. We are who we are. We’re not talking about doing a liver transplant next week, you know — it is what it is.

XBIZ: Talk about the importance of freedom of expression:

ORLANDINO: I was in the Free Speech Coalition and fought for a long time for 1st Amendment rights. If it wasn’t for people like me and the people who came before me, who went to jail, who got their stores shut down or burned down. You know, we had to put up with a lot of crap, worry about FBI blacklists — people have no idea and it really upsets me when these new people come in and have the nerve to snub us and give us the “Who the hell are you?” We’re the guys who invented and created this business. All of us should be respected.

XBIZ: The industry is changing all the time, which changes do you see as the most positive and harmful?

ORLANDINO: The positive thing is the mainstream exposure, obviously. It’s good for everybody. The more people we have to sell to, the better off we are. On the other hand, with all the ankle-biters coming in, the guys that didn’t pay their dues, who are not only reaping the benefits of all of our hard work, but they’re undercutting us or copying our items. It’s frustrating. You have the pirated stuff being sold on Amazon that’s not even legit product and they’re calling it ours.

XBIZ: What do you see as the industry’s biggest threats?

ORLANDINO: Just proliferation, that’s the bottom line.

XBIZ: How do you think direct online sales will impact the industry in the future?

ORLANDINO: They’re impacting the industry now. They’re definitely shrinking the margin for everybody. From the manufacturer, the distributor, the retailer, to the people selling on their own websites. There’s major price compression and we’ll see how it plays out. Again, I think you’ll lose some of these bottom feeders because they can’t afford to play in the game — the strong will survive. Pipedream has a strong foundation, strong backing, and will continue to buy some of these companies for our portfolio. We will survive, thrive and dominate in the new world order.

XBIZ: Where do you think the industry would be without “Fifty Shades of Grey?” How big was it?

ORLANDINO: I mean, we saw a 40 percent increase.

PHANEUF: We were first in the market with this kind of stuff. We’ve been shipping Limited Edition for two to three years now, since the book first came out. We got that line out when everyone was talking about the official line, and doing the licensing, and trying to get the “real” line. We said, “we’ll put out the Limited Edition line anyway.” We hit that market before anybody. We saw our increase about two years ago and are still enjoying it.

XBIZ: What makes Nick O different from other CEOs in the industry?

ORLANDINO: I’m younger. I’m very hands-on. I’m very aggressive, creative and passionate. I’m involved in various operations of the business. From shipping, sales, procurement, development, manufacturing, merchandising, marketing — you name it, I’m involved — and I’m still out here busting my ass. No matter what happens, I’ve always done that and that’s’ why I’ve won more awards in this industry than all of the other CEOs combined.

XBIZ: What do you like best about your job?

ORLANDINO: My favorite thing is to make a product, see people buy it, and to actually hear the feedback. “Oh wow, that was great!” or “these are selling like crazy.” That’s the ultimate high for me.

XBIZ: What’s the most valuable lesson you learned so far in the career?

ORLANDINO: There have been a few of them. I went head-to-head a few years ago with some of the major companies and we’ve settled things amicably, and we’re all still here to talk about it. You know, things happen sometimes and you get big balls, but you have to know when to tuck them in.

XBIZ: Where will Pipedream be in five years?

ORLANDINO: Pipedream is definitely going to be a conglomerate of many things adult. We’re constantly exploring and vetting companies to determine what the best road for Pipedream is going to be, both long and short term.

XBIZ: Do you have any mottos or philosophy that you live by?

ORLANDINO: I always say to my people, “We’re a shipping company first.” If we don’t ship this stuff out the door — it doesn’t get to where it has to go. If we’re too slow to market, it hurts everybody. So I always push that. And “come heavy or not at all” is another one. So when we’re working on a new program, that’s how we come — heavy — with a 50 or 60 SKU line. We don’t just get into the category — we take over the category. That’s our philosophy. We’re not screwing around. We want to OWN it, we want to own that piece of the market, and we eventually do.

XBIZ: Do you still play music? How do you relax outside of work?

ORLANDINO: I’m a workaholic. I’m on the computer 24/7. When I’m not at work or traveling for work, I find time to spend with my son and that’s relaxing to me. Sometimes (laughter). Hobbies? Not too many anymore. My hobby is my business. I really do love what I do, it’s something that’s in me and I can’t shut it off no matter how hard I try. I’m laying in bed, I’m thinking about it. I’m watching TV, I’m still thinking about it. Whatever I’m doing, I’m thinking about how I can make something or make something better. It ain’t gonna change, I’ve tried, it just ain’t gonna happen.

Pipedream and Jimmyjane Score 7 ETO Awards Nods!

pr-eto-nodsPipedream and Jimmyjane have swept another ballot this week with 7 total ETO Awards nods in the following categories:

  • Best New Female Product, Jimmyjane Form 5
  • Best New Couples Product, Fetish Fantasy Series Inflatable Lube Wrestling Ring
  • Best Fetish Products Brand, Fetish Fantasy Series
  • Best Pleasure Products Brand, Pipedream
  • Best Luxury Brand, Jimmyjane
  • Most Innovative Brand, Jimmyjane
  • Most Innovative Brand, Pipedream

“We’re honored to have so many nominations in so many categories,” said Pipedream Chairman and CEO Nick Orlandino. “We’ve worked hard to make our brands stand out among the crowd of choices in stores. Having that hard work recognized with seven nominations makes it all worthwhile.”

The 11th annual ETO Awards will be hosted amidst the ETO trade show on Sunday, June 28th. Voting is now open to registered users of erotictradeonly.com and will close on Thursday, June 11th. Vote now at erotictradeonly.com/eto-awards.

Tales From The Road: Adventures in Austin

Austin, Texas is one of my favorite places to visit. The neighborhood bars recall the feel of a college house party, albeit turned down a notch for the 30-something crowd. Tasty vegan restaurants, vintage shops, and artsy nooks promise friendly hipsters, tattoo collectors, and funky types with interesting back stories on how Austin became home. The abundance of food trucks and the nightly mass exodus of bats from the Congress Avenue Bridge round out this liberal bubble in the middle of America’s most red state. Far from being the first to write about the city, this Texas niche lives up to the travel blog hype and then some, depending on whatever festivities are happening during your visit.


My visit to Austin was centered around training a local store chain that was new to Pipedream’s training program. The most rewarding part of my job is interacting with our customers, especially those whose shops haven’t yet been paid a visit by the Pipedream Fairy (read: me!). New trainees are my favorite. They’re hungry for the kind of behind-the-scenes insight that only a manufacturer can provide. (I’m sure the goody bags in tow in my rental car aren’t a hindrance, either.) The goal of visiting retailers is to make a real connection with the staff. It’s my job to change their vision of “Pipedream” from a faceless Los Angeles company into that of a friendly, enthusiastic bringer-of-knowledge-and-goody-bags. At the end of the day, everyone goes home happy with a Fetish Fantasy handcuff coffee mug and a better understanding of how to sell our pleasure products.


Curious about the traffic commotion to which I arrived, I was directed to the SXSW (South By Southwest) festival by some of my staff trainees. Though familiar with the event, I had no clue it would coincide with my trip. I only had an hour to wander the crowded streets, but in that short time, I had to constantly remind myself that I wasn’t in New Orleans. Musicians played all genres of music on every corner while creatively-dressed bar hoppers danced in the blockaded streets. Unwilling to leave Austin without a food truck dinner, I grabbed a delicious, portable spinach pie and hoped that I made it back to my rental car ahead of the meter maid (and I did).

Before letting me leave, though, the city decided to throw me the most random occurrence of any business trip to date. Out of the thousands of artists and concert-goers I passed on my way out, one of them happened to be a former high school classmate that I hadn’t seen in TEN years. This wasn’t just someone from math class. He and I spent countless hours rehearsing for musicals, recitals, and choir concerts as part of our school’s music and drama program, and he dated one of my best girl friends during our time as fellow arts geeks. To make this exchange of smiles even more serendipitous, said best girl friend passed away in an accident only months earlier, giving me goosebumps as I imagined her planning this meeting from wherever she was watching. After wishing him the best of luck on his folk band’s SXSW debut, we parted ways as I reflected on the unplanned-yet-planned weirdness that a life on the road always brings. And I wouldn’t have it any other way.



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Life as a Corporate Gypsy: My Own Personal Pipedream

As Pipedream’s resident road warrior, I happily accept a lifestyle either loved or loathed by my peers. I spend countless hours in airports, weeks in hotels, and endless hours traversing the country in rental cars. To some, all the money in the world couldn’t possibly compensate for a few nights away from home, but for me, travel keeps life exciting and fresh.


The purpose of racking up all those airline miles is to present Pipedream to a national audience. While on the road, I work with retailers and distributors to foster brand recognition, coordinate events, and educate sales staff on the ins-and-outs of our product lines. From target markets to pleasure product materials to body understanding, I’m responsible for sending our customers away with a plethora of knowledge. Though increasing numbers is an obvious end goal, I aim for each presentation to contain more than just a sales pitch. The best part of my job is inspiring passion for sensual health and wellness.


Life on the road is nothing and everything that one might expect. Roaming brand new cities filled with wonderful places to eat, beautiful natural sights, and smiling customers keeps my spirits high and thirsty for my next business trip. There are, of course, the missed flight connections, lost luggage, and other perils of travel, but that’s why life on the road is the best kind of teacher. The more you leave, the more you can learn.


Check back frequently to follow my coast-to-coast adventures. I’m headed to Austin and San Antonio this week so stay tuned to find out whether everything really is that big in Texas. You can keep up with me amidst my trips on Facebook, Instagram, and Tumblr.

Fallback Friday: Ghost of ANME’s Past

Wow, it’s seriously SO jaw dropping to compare our showroom and ANME booths from 2005 and now. Once upon a time, every single one of our products fit on just a few walls. Ten years later, and we had to renovate our showroom and build more walls in order to fit our thousands of products!

Pipedream Headquarters is buzzing like a beehive as we prep for the two-day show next week. Until we can leak this year’s booth, let’s reminisce about ANME 2005!


Throwback Thursday: Pipedream XXXmas 2013!

It’s not just a figure of speech when we say it ain’t a party without Pipedream! The Dream Team family celebrated last year’s holiday season with a private dinner at Morton’s (aka the world’s best steakhouse!!) before heading over to Chairman and CEO Nick Orlandino’s incredible mansion for the exclusive after party. From the crab legs to the Secret Santa, to the open bar – we shut down 2013 in true Pipedream fashion with a pretty darn incredible party!

Ahh, the memories…


AVN Live Has a Blast at PDHQ!!!

AVN Live stopped by our Chatsworth headquarters yesterday for a little behind-the-scenes action that should hit the web by Valentine’s Day. Until then, check out our fun filled afternoon with Visual Merchandiser Briana Honz, Brand Ambassador Cheryl Flangel, AVN Live Host James Bartholet, and camera dude “Just” Dave!

If you’d like to cover your favorite adult manufacturer for your magazine or blog, all media inquiries can be directed to Sabrina Dropkick via email at sabrina@pipedreamproducts.com.


Throwback Thursday: Sophia Lynn

Sophia Lynn burst onto the adult scene in 2006, shooting with the likes of Digital Playground and Pure Play Media before getting her real big break with Adam & Eve, where she became a contract performer. After just a few years, Sophia backed out of the industry, even appearing on ABC Primetime to discuss her struggles in the industry. This caught the attention of Celebrates Community Church, who reached out to the star to offer her a job and home with the South Dakota ministry. Sophia jumped at the opportunity but returned to the adult industry soon after in 2010, saying her time away from the industry helped her “find myself and develop into a woman. I still love the church and will never regret anything I have done. Everything has helped me grow to be the woman I am today.” Though we’re not even really sure where that woman is today since her Twitter‘s been dead since 2011, we can reminisce about her soft blonde features and delicate curves in this exclusive 2006 photo shoot!

Want to see more of your favorite Pipedream hotties? Are you dying to know who that beauty on your toy box is? Hit up Sabrina Dropkick at sabrina@pipedreamproducts.com, or anonymously inquire with the Sexperts.