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4 Ways to Attract Today’s Consumer

4 Ways to Attract Today's Consumer

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items – tiny homes, upcycling, campervans, and co-living concepts.

The modern consumer is well into 2018 and is experiencing varied shopping choices that put them in the drivers’ seat. Traditional retail stores find themselves competing against new, innovative business models, while new brands are emerging at ever-increasing rates.

So what can companies and brands do to attract today’s consumer whose preferences and behaviors are changing? Here are four ways to stand out from the crowd and connect with today’s buyers.

Embrace gender-neutral products. Because our world is becoming more fluid, products are being created to be suitable for all gender classifications. In mainsteam, Target has removed references to “boys” and “girls” aisles in their stores and is releasing a gender-neutral kids collection in July.

Walmart will be redesigning some of their product labels based on shopper studies reflecting how gender-typed colors influence shopping preferences.

When a product can be embraced by a consumer regardless of gender, it may be advantageous to keep that product and package language gender-neutral when possible. A great example is the Anal Fantasy Elite Collection, which boasts high-end packaging that appeals to all consumers.

Be flexible. YouTube started as a video dating site but soon discovered people wanted to share content. Instagram started as a check-in app, until people started posting pics of their food. Viagra was originally a treatment for hypertension and heart disease. Sometimes being flexible is the greatest way to uncover a bestseller.

The Pipedream Planogrammer allows retailers the flexibility to build a wall of products to match each individual store.

Focus on consumers’ desires for healthy and environmentally-friendly lifestyles. CVS has unveiled plans to renovate several hundred stores to spotlight healthy living, and many others in the retail sector are following suit. According to market research, health and wellness is the next trillion-dollar industry. Considering that vibrators are considered therapeutic medical devices, it seems natural to play up their health, happiness and empowerment benefits.

Many of the female-focused products in the Fantasy For Her Collection provide a multitude of sexual health benefits. The Fantasy For Her Kegel Train-Her Set is an intimate personal trainer for a vagina, strengthening PC and pelvic floor muscles.

Find your niche. Having a distinct niche can allow a business and product to stand out in a sea of competition. Being able to concentrate on a specialized market segment lets consumers easily find your product, and allows your advertising dollars to be specifically better spent. Rather than aim for broadness, own your niche, hone your message and concentrate on your specialty.

Pipedream Products manufactures a wide array of items that can serve several niches – from fetish to electrical stimulation (or E-stim).

A few items in the Pipedream Extreme Toyz Collection feature touch-activated sound that provides a sexy voice to accompany pleasure sessions. Speech and sounds can heighten arousal and sexual satisfaction exponentially.

Sunny Rodgers is the Brand Manager for Pipedream Products, JIMMYJANE, and Sir Richards