Tag Archive for Jimmyjane

4 Ways to Attract Today’s Consumer

4 Ways to Attract Today's Consumer

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items – tiny homes, upcycling, campervans, and co-living concepts.

The modern consumer is well into 2018 and is experiencing varied shopping choices that put them in the drivers’ seat. Traditional retail stores find themselves competing against new, innovative business models, while new brands are emerging at ever-increasing rates.

So what can companies and brands do to attract today’s consumer whose preferences and behaviors are changing? Here are four ways to stand out from the crowd and connect with today’s buyers.

Embrace gender-neutral products. Because our world is becoming more fluid, products are being created to be suitable for all gender classifications. In mainsteam, Target has removed references to “boys” and “girls” aisles in their stores and is releasing a gender-neutral kids collection in July.

Walmart will be redesigning some of their product labels based on shopper studies reflecting how gender-typed colors influence shopping preferences.

When a product can be embraced by a consumer regardless of gender, it may be advantageous to keep that product and package language gender-neutral when possible. A great example is the Anal Fantasy Elite Collection, which boasts high-end packaging that appeals to all consumers.

Be flexible. YouTube started as a video dating site but soon discovered people wanted to share content. Instagram started as a check-in app, until people started posting pics of their food. Viagra was originally a treatment for hypertension and heart disease. Sometimes being flexible is the greatest way to uncover a bestseller.

The Pipedream Planogrammer allows retailers the flexibility to build a wall of products to match each individual store.

Focus on consumers’ desires for healthy and environmentally-friendly lifestyles. CVS has unveiled plans to renovate several hundred stores to spotlight healthy living, and many others in the retail sector are following suit. According to market research, health and wellness is the next trillion-dollar industry. Considering that vibrators are considered therapeutic medical devices, it seems natural to play up their health, happiness and empowerment benefits.

Many of the female-focused products in the Fantasy For Her Collection provide a multitude of sexual health benefits. The Fantasy For Her Kegel Train-Her Set is an intimate personal trainer for a vagina, strengthening PC and pelvic floor muscles.

Find your niche. Having a distinct niche can allow a business and product to stand out in a sea of competition. Being able to concentrate on a specialized market segment lets consumers easily find your product, and allows your advertising dollars to be specifically better spent. Rather than aim for broadness, own your niche, hone your message and concentrate on your specialty.

Pipedream Products manufactures a wide array of items that can serve several niches – from fetish to electrical stimulation (or E-stim).

A few items in the Pipedream Extreme Toyz Collection feature touch-activated sound that provides a sexy voice to accompany pleasure sessions. Speech and sounds can heighten arousal and sexual satisfaction exponentially.

Sunny Rodgers is the Brand Manager for Pipedream Products, JIMMYJANE, and Sir Richards

Diamond Products Dream Team Wins Big!

Pipedream, Jimmyjane, and Sir Richard’s Condom Company Recognized with Three XBIZ Awards

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Diamond Products’  success continued on Friday evening when Inflatable bouncy castle Pipedream, Jimmyjane, and Sir Richard’s Condom Company scored top honors at the 2016 XBIZ Awards. Billed as “the industry’s biggest night” of the year, each of Diamond’s brands was recognized with the following awards:

“We’re proud and honored to be recognized by the 2016 XBIZ Awards.  I want to thank XBIZ , our customers, and the growing Dream Team for these important awards,” explained Diamond Products Chairman and CEO Nick Orlandino. “We’ve worked very hard the last couple years to expand our range and continue to offer the best products at a fair price. To receive this triple honor keeps us motivated to remain the #1 pleasure products and sexual wellness company in the world!”

“It is always an honor to be recognized by our peers and the industry. This year was especially rewarding, as our entire team has put a lot of effort into launching new Jimmyjane items and incorporating Sir Richard’s into our family of brands. These awards are for the entire team, and for our retail and distribution partners who have supported us this past year,” stated Robert Rheaume, President of Jimmyjane.

 

Patrick Lyons Signs On as VP of Marketing at Jimmyjane!

xbiz-patrick-headshotDiamond Products 2016 Expansion Continues


SAN FRANCISCO, Calif.—Jan. 7, 2016—Jimmyjane, the design-centric brand and leading manufacturer of premium pleasure products, is pleased to announce that Patrick Lyons has joined their team as Vice President of Marketing. Lyons will oversee all marketing initiatives for the pleasure product company, which is part of the Diamond Products family of brands alongside Pipedream Products and Sir Richard’s Condom Company.

“Jimmyjane has a built a strong brand foundation around their unique design sensibility. From a marketing position, the company has made great achievements in the space and there is also a lot of opportunity to expand and build upon this in the future,” said Lyons. “I am excited to be joining the Diamond Products family and am especially excited to work with Jimmyjane and their partners this coming year and beyond.”

Lyons brings over 15 years of marketing experience, from both the mainstream and adult market, to Jimmyjane. As a seasoned marketing expert he has developed a well-rounded skill set with a proven track record of growing national and international brands in the franchise, manufacturing, and CPG arenas. His in-depth knowledge of brand development, marketing strategy, print and digital media, and go-to-market programs will prove invaluable for his role at Jimmyjane.

“Patrick is a great fit for the Jimmyjane and we are excited to have him join the team,” stated Robert Rheaume, President of Jimmyjane. “His experience in brand building and his broad marketing knowledge, is going to be a huge asset for the brand as we continue to grow and expand our product offerings in the years ahead.”

“Having quickly made his mark in the novelty business only a few years ago, we’re very excited to have Patrick join our growing team,” said Diamond Products Chairman and CEO Nick Orlandino. “We’re looking forward to bringing Patrick’s unique marketing innovations to the Diamond brands.”

Prior to joining Jimmyjane, Lyons was the Director of Marketing at Eldorado Trading Company and Vice President of Marketing at WellBiz Brands, a leading international franchisor in the wellness category. He was also the founder and Principal Consultant at 9ball Interactive, a marketing and advertising agency focused on developing marketing solutions for small businesses and franchises.

 

Diamond Products’ Family Grows as Miranda Doyle is Welcomed to the Jimmyjane Team!

headshot-mirandaDiamond Products, the global enterprise of best-selling brands including PipedreamJimmyjane, and Sir Richard’s Condom Company, has warmly welcomed Miranda Doyle to the Jimmyjane team where she has been appointed the position of Director of Development.

“I’m extremely excited to join the #1 brand in the world with the best team in the industry,” said Doyle. “Product Development for creative and visionary manufacturers like Jimmyjane and Sir Richard’s is an incredibly rewarding opportunity and I’m looking forward to it all.”

With over eight years of experience developing innovative consumer packaged goods from concept to reality with five global adult corporations, Miranda harbors a fiery passion for branding and development—and her impressive resume and ecstatic charisma especially demonstrates her immense value. After years of hard work as Marketing & Brand Manager (WSM Investment), Product Development Coordinator (NS Novelties), Director of Product Development (Glow Industries, Topco Sales), and General Manager (Hustler Hollywood), Miranda will now enjoy and flourish in her new position as Jimmyjane’s Director of Development.

“We’re proud to welcome Miranda to the Jimmyjane team. Her knowledge and product development experience makes her a perfect addition to the Diamond family,” said Chairman and CEO of Diamond Products, Nick Orlandino. “The sky’s the limit for Diamond Products as we continue to grow and attract top industry talent like Miranda. The Dream Team is looking forward to making 2016 the best year ever.”

Miranda is eagerly anticipating the opportunity to meet her new customers and industry fellows at next week’s highly-anticipated ANME trade show, where Pipedream, Jimmyjane, and Sir Richard’s will celebrate the initial debut of 75 spanking new products. For dates, location, and more details about ANME, please visit the expo’s official web site.

Pipedream’s Icicles sure do make Synergy magazine look gooooood!

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You know, our new Icicles Gold Edition makes you look real good, Synergy. Like, it really brings out your eyes… That’s right! We snagged this quarter’s cover of the Australian adult retail trade mag, plus tons of Pipedream coverage including news, reviews, art, and top-sellers. Ever wonder what the #1 selling cocks are? Well wonder no more!!!! Our Top 10 best-selling King Cocks arrreeee… *drum roll* 

  1. 7″ Cock 

    Screen Shot 2015-11-02 at 11.21.55 AM

    Simultaneous soda-sized pleasure in BOTH holes?!?!! Umm, yes please!!!!

  2. 6″ Cock
  3. 8″ Cock
  4. 7″ Cock w/ Balls
  5. 8″ Cock w/ Balls
  6. 9″ Cock
  7. U-Shaped Medium Double Trouble
  8. U-Shaped Small Double Trouble
  9. 9″ Cock w/ Balls
  10. Double Penetrator

Our umbrella company, Diamond Products, also caught a few glimmers of the Australian spotlight with an awesome Jimmyjane Form 5 review and an editorial introducing our latest acquisition of Sir Richard’s Condoms

Billed as “Pleasure Time Three,” Form 5 works for men, women, and couples. For women, the theory is that the fluttering wings caress the labia whilst the dome targets the clitoris, rather like combining a pebble vibrator with a bullet. You can also use the wings for on-point clitoral massage of a different sensation, or on nipples and other sensitive areas – for example, the temples and sinuses (no, not a sex thing, I just found it helped ease the pain.) —Mia More, journalist and reviewer, cliterati.co.uk

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STIMULATE ALL OF THE THINGS!!!!!!

Sir Richard’s Founder, Mathew Gerson, who in 2005 started online retailer Econscious Market, which sells eco-friendly products and donates up to 10% of the retail price of each sale to charity, was reading a book about Dr. Paul Farmer, co-founder of Partners in Health. He learned that condoms, which are cheap to produce and the most effective way to avoid HIV and other infections, were no readily available to those disadvantaged regions. So in 2009, Mathew founded Sir Richard’s Condoms. Its mission is to address a massive global shortage of condoms. To do this, the company has the unique philosophy of donating one condom to a developing nation for every one that they sell. To date, Sir Richard’s has donated over 2.2 million of them. With sexual wellness and reproductive health in mind, they chose to make Sir Richard’s Condoms of all-natural latex and silicone lubricant. They also left out a range of seriously unsexy chemicals (parabens, spermicide, or glycerin), common ingredients in some other brands’ products. —page 29, Synergy

You really like us!

Not only we were unexpectedly found in the Fifty Shades special edition issue of Newsweek this month – but our products were spotlit alongside testimonials from real women across America! The 99-page issue covers everything from the author of the book to sex toy suggestions – where Pipedream’s Icicles No. 12 and Jimmyjane’s Form 4 can be found!

“Toy Closet” highlights “what a woman really wants for the night of passion she deserves,” suggesting products along with quotes from real women across the country.

“I love how discreet this thing is,” said one woman on her Icicles No. 12. “I accidentally left it out when my parents were over, and they complimented my ‘beautiful sculpture.’”

Another woman shared love for her Form 4. “Since I bought this, I don’t mind so much when my man travels for business.”

“We’re so excited to find our toys in such a prominent mainstream publication,” said Pipedream PR Manager Sabrina Dropkick. “This just proves that Pipedream is the people’s first choice in high-quality, unique pleasure products, solidifying our position as the #1 adult novelty brand in the world.”

Find your limited edition Newsweek on select newsstands now until March 13. Click the article below to magnify it.

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They really like us — XBIZ Exec Awards nods announced!

Screen Shot 2014-12-03 at 12.27.51 PMOur family of brands – Pipedream, Jimmyjane, and Devil’s Film – swept the XBIZ Exec Awards with FIVE nominations!!


Businessman of the Year

Steve Sav, Pipedream VP of Sales

Brand Ambassador of the Year 

Cheryl Flangel, Pipedream Brand Ambassador

Community Figure of the Year 

Rob Phaneuf, Pipedream VP of Product Development

Business Development Executive of the Year 

Alicia Sinclair, Jimmyjane VP of Worldwide Sales

Businessman of the Year 

Steve Volponi, Devil’s Film VP of Production

pdphoto_13908619101058-216x300We can’t wait to go support (and party!) with our friends at the exclusive cocktail party and awards show on January 14 in Hollywood. It goes without saying that our head honcho aka Chairman and CEO Nick Orlandino is extremely proud:

I feel truly honored that five of my executives have been recognized for their hard work and achievements. We believe that great people are the key to every organization and we have some of the best in the business on our Dream Team. We’d like to thank XBIZ and their entire staff again for the nominations.

 

Pipedream, Jimmyjane and Williams Trading Co. Team Up for Biggest PDU Ever!

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Pipedream and Jimmyjane have returned from the Williams Trading Co. 40th VIP Event in Baltimore, where the manufacturer presented an exclusive Pipedream University training seminar for VIP retailers. Attendees were wowed by both companies’ new releases, in-depth product demos and Planogram training. Over 150 VIP retailers attended the event and graduated with honors, making it the biggest graduating class in the history of PDU. Attendees were treated to the perfect blend of business and pleasure, with two days of training mixed in with three days of fun, food and festivities provided by Williams and Pipedream.

“We would like to extend our warmest thank you to the Pipedream team in supporting the Williams Trading Co. 40th VIP Event this past weekend,” said Williams Trading owner Bob Pyne, Jr. “The PDU seminar was incredible and it was the first time our customers got to interact directly with Pipedream and Jimmyjane’s sales and training staff, and we’re glad as always to have Nick and Pipedream as a Platinum Sponsor.”

Scott Dantis, Director Sales and Marketing for Williams Trading Co, added: “Working with Pipedream at the VIP Show, we were able to offer a comprehensive Pipedream University training program and strengthen our business relationships, while showcasing the exciting items from both Pipedream and Jimmyjane’s product lines. Williams Trading customers were able to get a sneak preview of Pipedream’s latest collections and receive hands-on education on both collections.”

Both brands conducted two days of brief 25-minute seminars and got a chance to connect directly with store-owners, managers and buyers in small groups. The opportunity for face-time with decision-makers at the retail level was imperative for Pipedream Vice President of Sales Steve Sav: “The VIP event was a wonderful, relaxed and business-focused forum to interact with Williams’ best customers, who were inquisitive and receptive to everything we offered. The three-day seminar was fun, informative and educational, and we can’t wait for the next one.”

PDU is an instructional seminar designed to give distributors and retailers the training and tools they need to effectively merchandise Pipedream’s award-winning brands. Graduates from the program left the ceremony with custom diplomas and Masters Degrees from Jimmyjane, along with PDU and Jimmyjane T-shirts, training materials, brand one-sheets, and gift bags filled with Pipedream and Jimmyjane promotional materials. More PDUs are planned for the future. Contact your Pipedream salesperson today for more information.

 

For media inquiries or for further information about Pipedream Products Inc., please contact Sabrina Dropkick via e-mail at sabrina@pipedreamproducts.com.

 

Diamond Products Completes Second Acquisition as Pipedream and Jimmyjane Join Forces

1654487_10152201524204788_644224849_nDiamond Products, in conjunction with a New York private equity firm, has made its second acquisition in the adult pleasure products industry in less than a year. Diamond approached Jimmyjane, the award-winning lifestyle brand known for reimagining the industry through design and innovation, to capitalize on the growing premium Sexual Wellbeing market. Together as part of Diamond, Jimmyjane and Pipedream Products aim to shape the future of the category as the world’s leading manufacturer of pleasure products.

With knowledge and experience gained over the last decade, Jimmyjane creates exceptional products that wow and delight its customers around the world. More than just a coveted brand, Jimmyjane embodies the team’s passion for pushing the limits of design, quality, and innovation. Award-winning designer Ethan Imboden founded the company in 2004 with the goal of bringing “Pleasure to the People” – and reshaping the sex products market along the way. He and his team leveraged unprecedented design, engineering and marketing to achieve their goal of making exceptional pleasure products broadly available – both in top “sex positive” retail environments, as well as through mainstream distribution. Today, Jimmyjane products are globally renowned for their exceptional performance, durability and design. The company is credited for its leading role in reorienting the global conversation around pleasure products, and has become known in the media as “the Apple of sex toys”.

Nick Orlandino, Chairman and CEO of Diamond Products commented “Jimmyjane is an exceptionally rare brand. Rare in the unique quality and design of its products, but also in the vision that has been executed over the last decade. I am very pleased that Ethan and the Jimmyjane team believe that our group is best able to ensure the continuity of this vision and the ongoing growth of the brand. Together we share the same values of quality and intense customer focus. I am convinced that our group will prove a good home and can help realize the significant future potential of Jimmyjane.”

Ethan Imboden, Founder and Chairman of Jimmyjane commented “We’re excited about this next step for Jimmyjane. Both our company and industry have come a very long way in the past 10 years. With the strength of Diamond behind Jimmyjane, we’ll be able to take our mission of bringing ‘Pleasure to the People’ to an entirely different scale. Nick and the Diamond team respect the customer- and design-centric values, approach and attention to detail that are the foundation of Jimmyjane, and will be great partners in growing the brand’s reach and amplifying its message.”

This acquisition is a key facet of Diamond Products’ long-term growth strategy and offers the group a leadership position in the premium pleasure products market with one of the world’s best known specialty brands. Jimmyjane will continue to operate separately, maintaining its product development, creative, online, and sales team at its corporate headquarters in San Francisco.

About Jimmyjane
Jimmyjane designs products and experiences to provide pleasure, strengthen connection and create provocative possibility. The company recognizes that sexuality plays a vital role in our overall health and wellbeing, and leverages design, innovation and wit to deliver unprecedented products that define new standards of quality, efficacy and – of course – enjoyment. The brand appears regularly in leading publications around the world, such as Vogue, W, Harper’s Bazaar, Esquire, GQ, Forbes, The Atlantic, The Times (London) and The New York Times, and enjoys an A-list following, including Kate Moss, Dita Von Teese, Eva Longoria, Kate Beckinsale and Teri Hatcher. The company’s products can be found in the most coveted names in hospitality, including Ace, Cosmopolitan, and W Hotels Worldwide. Jimmyjane has been honored with many of the world’s top design awards, including AIGA, I.D., Spark, Good Design and IDEA Awards, and new concepts are continually in development to bring sophisticated sexiness to all. To learn more about Jimmyjane visit www.jimmyjane.com.

For media inquiries or for further information about Pipedream Products Inc., please contact Sabrina Dropkick via e-mail atsabrina@pipedreamproducts.com.