Tag Archive for Nick Orlandino

Diamond Products Sweeps XBIZ Awards Nominations!

VOTE NOW!!!

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Diamond Products is already anticipating a prosperous 2016 after sweeping the thirteenth annual XBIZ Awards with 23 total nominations. While Devil’s FilmJimmyjane, and Sir Richard’s Condom Company enjoy six, five, and two nominations respectively, Pipedream has been recognized across ten categories:

Pipedream

Devil’s Film

  • All-Sex Release of the Year Starlets of the Year
  • All-Black Release of the Year Chocolate Cheerleader Camp 3
  • Latin Themed Release of the Year Angelic Latin Asses
  • Transgender Studio of the Year
  • Transgender Release of the Year America’s Next Top Tranny Season 20
  • Transgender Release of the Year The Tranny Bunch

Jimmyjane

  • Luxury Toy/Line of the Year
  • Innovative Sex Toy of the Year – Technology Hello Touch X
  • Innovative Sex Toy of the Year – Design Form 5
  • Excellence in Product Packaging
  • Progressive Pleasure Products Company of the Year

sir-richards-redSir Richard’s Condom Company

  • Marketing Campaign of the Year – Consumer (RED)
  • Condom Manufacturer of the Year

“We want to thank XBIZ and all of our customers for the nominations and for their continued support,” said Diamond Products Chairman and CEO Nick Orlandino. “This type of recognition only validates our vision as we continue to acquire all of the best pleasure brands under one roof. I am very proud of what we’ve accomplished  2015 was our best year ever and we will continue to set the industry standard and lead the way in product and industry innovation.”

I SAID NOOOWWWW!! VOTE! VOTE! VOTE FOR PIPEDREAM!!!!

ManCrushMonday: PipeDream Team Awards Nods Edish!

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Nick Orlandino, Rob Phaneuf, and Steve Sav: Three of the most dedicated and hardworking businessdudes in the industry who we are lucky enough to call our own! #‎ManCrushMonday — I mean #‎ManCrushEVERYDAY!!!!

Congrats on your XBIZ Exec Awards nominations, guys! Voting ended yesterday, so keep your fingers crossed (but definitely not your legs) until the winners are announced in January!!

Learn more about the Dream Team in our past blog posts:

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Pipedream Chairman & CEO Nick Orlandino Featured in Washington Post Redskins Coverage

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Pipedream has been the center of a media frenzy since news broke yesterday of the Redskins’ “comically vulgar” court filing in defense of their controversial trademark, citing a slew of other “offensive” trademarks including the manufacturer’s Edible Crotchless Gummy PantiesAnal Fantasy Collection, and Midget-Man. Today Pipedream enjoys the spotlight in the Washington Post’s “Reformed Whores band to Redskins: Your name is way more offensive than ours” by Dan Steinberg:

Some of the examples cited by the team are obviously outrageous, and many cannot even be published here. But some of them I didn’t get. Like Edible Crotchless Gummy Panties, for example. I mean, underwear is not possibly offensive. Neither is gummy candy — especially not the delectable peach flavor. So how is combining them into a trademarked item even remotely “startling,” to use the team’s word?

A passionate advocate for the Free Speech Coalition, Pipedream Chairman and CEO Nick Orlandino believes strongly in the freedom of the First Amendment and had much to say about the Redskins case.

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“I think Daniel Snyder’s the Trump of the NFL.” —Orlandino

“I’m still laughing about it. I think Daniel Snyder’s a lunatic. I think he’s the Trump of the NFL. Get your own house in order. What are you pulling us into this [mess] for? We sell a good product at a fair price. It’s got nothing to do with the Redskins… Out in public it might be offensive. To me, it’s [just] another widget.”

While he had him on the line, Steinberg couldn’t resist a Midget Man inquiry, learning a little-known fun fact about the brand — they’re not really intended for modestly endowed gentlemen. It’s just a gag gift and it was actually produced as an inside joke — the picture on the package is of Pipedream VP of Development Rob Phaneuf.

The Skins appeal has been petitioned by Native American activists, who have until January 14, 2016 to file their response. Customers are urged to contact their sales representatives now to ensure full stock of Pipedream’s best-selling trademarks as they continue to make waves in this case.

Q&A with Pipedream Products Chairman & CEO Nick Orlandino

Nick Orlandino has blasted through the novelty business to parlay an after school gig unloading trucks into an international, industry-leading pleasure products empire. His bold, edgy and aggressive style is definitely reflected in the Pipedream brand, which is hardly an accident. Orlandino seems to be onto something — and he’s got the products, awards and international market dominance to prove it.

For several reasons, Nick Orlandino is a fascinating interview subject. Cutting up and/or cherry-picking from our 30 minute conversation wouldn’t do this piece justice. To really get the Orlandino flavor, we present him raw and unedited.

Pipedream Chairman and CEO Nick Orlandino arrives at his Chatsworth office Friday, Feb. 27. at about 8 a.m. The Long Island, N.Y. native exits a fully loaded, blacked-out SUV while talking on his trademark old-school flip-phone and smoking a Marlboro Ultra Light. He buzzes himself through the Pipedream HQ reception area and turns the lights on inside his office. One glance at Orlandino’s decorated walls tells endless stories of family, business, friendship and history — but at 46 years old, one thing’s for sure: this guy is definitely going to need a lot more wall space.

XBIZ: How did you get started in the pleasure products business?

Nick Orlandino: I started in the Halloween and gift business in 1985. I got a job with this after school work program for credit and ended up in this little Halloween novelty company in Elmont, N.Y. I was unloading trucks and started working more and more, even during the breaks and the holidays. About a year later I started working the trade shows, developed a couple items, got involved in the gag side and it blossomed from there. Little by little, I got more involved and decided that I really liked the adult side. I said, “this is a good business — they actually pay their bills.” It’s bad in the Halloween industry; they don’t pay for seven or eight months. I didn’t really like the business side either; it was the creative side that I liked. David and Bob from Pipedream were big gag gift customers of ours. One day David and I talked at a trade show and he offered me a job, a few months later I moved to Los Angeles.

Pipedream Products Vice President of Product Development Rob Phaneuf joins us. One of Pipedream’s top guys, Phaneuf is a loyal and trusted Orlandino confidant and is credited as being key to the company’s rise in the last decade.

XBIZ: What inspired the launch of Pipedream Products?

ORLANDINO: Pipedream started as a small pipe and paraphernalia wholesaler.

ROB PHANEUF: Hence the name.

ORLANDINO: Bob Feldman came across the country in a van — he was selling out of a van back then. Then Bob and his father opened a little office in downtown L.A. David came on a couple of years later and they had a good little run for a while. Then the government stepped in and made paraphernalia illegal. The FBI shut them down and all that B.S., so they needed to diversify — and they looked to sex products. All of sudden Nalpac and Eldorado and all these guys from the paraphernalia trade needed to diversify so they all went into sex toys. It was a little business that popped up out of nowhere.

PHANEUF: For a long time Pipedream was known as a gag company.

ORLANDINO: They were doing mostly gift stuff so I came in and started building this whole gag line. I even said I wasn’t going to do adult — I said “I’m a gag guy.” But that was a very small business, just a couple million bucks in sales, seven or eight people in a small warehouse in North Hollywood — it’s not the Pipedream everyone knows today.

PHANEUF: We boxed jokes. You open the box and then the joke would be inside. Nick took that whole concept and put it on a card.

ORLANDINO: Eventually “Over the Hill” gags became a huge thing for us. That’s how it really started steamrolling for me — I had a couple of huge wins that first year and doubled the business in 18 months. I did a little Old Man Condom, a few other odds and ends, general importing stuff, some penis water guns and handcuffs, lighters, key chains. Back then I really wanted to hit the mainstream, so we were selling to Warehouse Records, Target, Hot Topic, Spencer’s. We sold door beads, black light bulbs, incense and fixtures. That went on for a while. I took that money and put it back into the novelty business to build up a line. Then I noticed, “These guys sell a lot of these vibrators.” So then we decided to get involved with vibrators. We got on the plane to China — I think I was 24 years old, totally wide-eyed. I saw a couple of factories over there — we had three, maybe four or five vendors at the time — and two in the vibrator space. They had very basic stuff. The factory owner and I sat there with a napkin, literally, and drew up boxes. That’s how the art started — we didn’t do art. “I want a blue box with a black line through it, you know, that says BangCock on it.” That was our art. Not very complicated.

XBIZ: How do you define Pipedream, what does it stand for?

ORLANDINO: My vision for this company was to make it a full-service manufacturer, which we have, over time, become. We started out little by little — a lot of hand operation stuff that was very mundane, very seat of the pants, and very rigged. As we grew we had to adapt in order to improve. We had to make and find machinery and implement some systems and procedures that we never did before and it worked for us. We had a lot of labor at one point, a lot of employees — everything was being done by hand.

XBIZ: How many employees does Pipedream have now?

ORLANDINO: Over 200, maybe 250. But in the old days, we were doing a third of the volume that we are now and still had 250 employees. That’s how much handwork had to be done.

XBIZ: What were some of the biggest milestones for Pipedream that led to where you are now?

ORLANDINO: Bachelorette was huge for us; we created that category and we still own it, as well as the trademark. There are things that we invented here, things that are staple, monster items that are still selling to this day and have been copied all over the world. Our take on inflatable dolls or the fur handcuffs for instance — we propelled that into a huge space. In 1996 I founded the first true B2B adult novelty show in the world, which I currently own and manage to this day. In 2010 we were the first to develop and create full-service planogram software, the Pipedream Planogrammer, for our products to be completely merchandised in any shape or size venue.

PHANEUF: This was exclusive web-based software that allowed retailers all over the world to make custom planograms of all our items. They could see what it looked like before it went into the stores and took all the guesswork out of merchandising. To this day we’re still the only company in the adult novelty space that has our own proprietary software.

ORLANDINO: Another milestone for us was in 2014 when Pipedream acquired the lifestyle luxury brand Jimmyjane. With my guidance and experience, we’ve been able to turn it into a viable, rapidly growing part of the industry and our business.

XBIZ: What are Pipedream’s most successful lines and why do you think those are such winners?

ORLANDINO: Probably Fetish Fantasy. That was a niche — there were only a few companies doing it and I said, “You know something, we’re going to try our own thing.” And we did. We developed our own approach to it and now we’re the biggest fetish company in the world.

PHANEUF: What we’ve done with the Fetish Fantasy line, more than anybody, is that we’ve added items that are not traditionally thought of as BDSM items like strap-ons and nipple stuff.

ORLANDINO: But they are fetish.

PHANEUF: Yeah, now they are. Nobody back in the day thought of that stuff as fetish. Strap-ons were thought of as something lesbians would use — not fetish.

ORLANDINO: We marketed all of that. Even the inflatable furniture, we’ve made everything into fetish. Nobody was marketing to fetish like we did. We took a lot of our existing programs and if it made sense to me — it’s a fetish. It’s not a “normal” product — it’s a “fetish.” It’s 35 percent of our business, Fetish Fantasy.

PHANEUF And Pipedream Extreme — the Fuck Me Silly — that would be the next big milestone.

ORLANDINO: Yeah, then we got involved in making some of these larger masturbator pieces. I was worried about that, to be honest. We were working with this factory in China on this big masturbator piece and we all looked at each other, and we were like, “Whoa! This is going to be $600 retail! That is out of the Pipedream comfort zone.” We were a lower-end company. We were always in the middle to the low end of price points. So this was way out of our normal range.

XBIZ: What are you most proud of as Chairman and CEO?

ORLANDINO: We’ve really established ourselves as a major, major factor in the world market of adult toys today.

XBIZ: Do you personally come up with ideas for the products/lines?

ORLANDINO: A lot of them, sure. I›ve named, developed, and have been involved with thousands of products.

XBIZ: And how involved are you in the day-to-day operations of Pipedream?

ORLANDINO: Extremely.

XBIZ: How would you describe the culture at Pipedream?

ORLANDINO: Our culture’s the best in the business, by far. It’s a laid-back atmosphere. Listen, I may have partners now, investors and bankers who wear suits, but that doesn’t creep into our everyday operation. We’re still the same company we’ve always been. It’s loose. How serious can we be? We sell sex toys. We make wind-up Barack Obama novelties. We are who we are. We’re not talking about doing a liver transplant next week, you know — it is what it is.

XBIZ: Talk about the importance of freedom of expression:

ORLANDINO: I was in the Free Speech Coalition and fought for a long time for 1st Amendment rights. If it wasn’t for people like me and the people who came before me, who went to jail, who got their stores shut down or burned down. You know, we had to put up with a lot of crap, worry about FBI blacklists — people have no idea and it really upsets me when these new people come in and have the nerve to snub us and give us the “Who the hell are you?” We’re the guys who invented and created this business. All of us should be respected.

XBIZ: The industry is changing all the time, which changes do you see as the most positive and harmful?

ORLANDINO: The positive thing is the mainstream exposure, obviously. It’s good for everybody. The more people we have to sell to, the better off we are. On the other hand, with all the ankle-biters coming in, the guys that didn’t pay their dues, who are not only reaping the benefits of all of our hard work, but they’re undercutting us or copying our items. It’s frustrating. You have the pirated stuff being sold on Amazon that’s not even legit product and they’re calling it ours.

XBIZ: What do you see as the industry’s biggest threats?

ORLANDINO: Just proliferation, that’s the bottom line.

XBIZ: How do you think direct online sales will impact the industry in the future?

ORLANDINO: They’re impacting the industry now. They’re definitely shrinking the margin for everybody. From the manufacturer, the distributor, the retailer, to the people selling on their own websites. There’s major price compression and we’ll see how it plays out. Again, I think you’ll lose some of these bottom feeders because they can’t afford to play in the game — the strong will survive. Pipedream has a strong foundation, strong backing, and will continue to buy some of these companies for our portfolio. We will survive, thrive and dominate in the new world order.

XBIZ: Where do you think the industry would be without “Fifty Shades of Grey?” How big was it?

ORLANDINO: I mean, we saw a 40 percent increase.

PHANEUF: We were first in the market with this kind of stuff. We’ve been shipping Limited Edition for two to three years now, since the book first came out. We got that line out when everyone was talking about the official line, and doing the licensing, and trying to get the “real” line. We said, “we’ll put out the Limited Edition line anyway.” We hit that market before anybody. We saw our increase about two years ago and are still enjoying it.

XBIZ: What makes Nick O different from other CEOs in the industry?

ORLANDINO: I’m younger. I’m very hands-on. I’m very aggressive, creative and passionate. I’m involved in various operations of the business. From shipping, sales, procurement, development, manufacturing, merchandising, marketing — you name it, I’m involved — and I’m still out here busting my ass. No matter what happens, I’ve always done that and that’s’ why I’ve won more awards in this industry than all of the other CEOs combined.

XBIZ: What do you like best about your job?

ORLANDINO: My favorite thing is to make a product, see people buy it, and to actually hear the feedback. “Oh wow, that was great!” or “these are selling like crazy.” That’s the ultimate high for me.

XBIZ: What’s the most valuable lesson you learned so far in the career?

ORLANDINO: There have been a few of them. I went head-to-head a few years ago with some of the major companies and we’ve settled things amicably, and we’re all still here to talk about it. You know, things happen sometimes and you get big balls, but you have to know when to tuck them in.

XBIZ: Where will Pipedream be in five years?

ORLANDINO: Pipedream is definitely going to be a conglomerate of many things adult. We’re constantly exploring and vetting companies to determine what the best road for Pipedream is going to be, both long and short term.

XBIZ: Do you have any mottos or philosophy that you live by?

ORLANDINO: I always say to my people, “We’re a shipping company first.” If we don’t ship this stuff out the door — it doesn’t get to where it has to go. If we’re too slow to market, it hurts everybody. So I always push that. And “come heavy or not at all” is another one. So when we’re working on a new program, that’s how we come — heavy — with a 50 or 60 SKU line. We don’t just get into the category — we take over the category. That’s our philosophy. We’re not screwing around. We want to OWN it, we want to own that piece of the market, and we eventually do.

XBIZ: Do you still play music? How do you relax outside of work?

ORLANDINO: I’m a workaholic. I’m on the computer 24/7. When I’m not at work or traveling for work, I find time to spend with my son and that’s relaxing to me. Sometimes (laughter). Hobbies? Not too many anymore. My hobby is my business. I really do love what I do, it’s something that’s in me and I can’t shut it off no matter how hard I try. I’m laying in bed, I’m thinking about it. I’m watching TV, I’m still thinking about it. Whatever I’m doing, I’m thinking about how I can make something or make something better. It ain’t gonna change, I’ve tried, it just ain’t gonna happen.

What’s it like to run the #1 pleasure products manufacturer in the world?

We don’t know how they did it, but XBIZ was now only able to wrangle our big (and busy as fuck) boss, Chairman and CEO Nick Orlandino, but they also got him to spill the deets on both his and Pipedream’s jam-packed history.

Click the pages to magnify.

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The ladies love us!

This isn’t the first time Women’s Health has proclaimed our toys to be the shit – they actually named our Moist the Best Personal Lubricant a few years ago. This month, though, they’re calling out our Fetish Fantasy Gold Magnetic Nipple Clamps as they offer kinky suggestions for fetish first-timers.

This kind of attention ain’t nothing new to us, though. Just last week our fearless leader was quoted in the New York Times! “Sex Toy Shops Prepare for Tie-Ins to ‘Fifty Shades of Grey’” boasts the headline, offering in-depth coverage of the Grey-inspired kink boom. Industry leaders are quoted on their take of the phenomenon, including Pipedream Chairman and CEO Nick Orlandino. “My personal opinion is that there’s going to be a sharp spike and then it’s going to tail off rather quickly,” he said.

Read Nick’s article at nytimes.com.

Throwback Thursday: Pipedream XXXmas 2013!

It’s not just a figure of speech when we say it ain’t a party without Pipedream! The Dream Team family celebrated last year’s holiday season with a private dinner at Morton’s (aka the world’s best steakhouse!!) before heading over to Chairman and CEO Nick Orlandino’s incredible mansion for the exclusive after party. From the crab legs to the Secret Santa, to the open bar – we shut down 2013 in true Pipedream fashion with a pretty darn incredible party!

Ahh, the memories…

They really like us — XBIZ Exec Awards nods announced!

Screen Shot 2014-12-03 at 12.27.51 PMOur family of brands – Pipedream, Jimmyjane, and Devil’s Film – swept the XBIZ Exec Awards with FIVE nominations!!


Businessman of the Year

Steve Sav, Pipedream VP of Sales

Brand Ambassador of the Year 

Cheryl Flangel, Pipedream Brand Ambassador

Community Figure of the Year 

Rob Phaneuf, Pipedream VP of Product Development

Business Development Executive of the Year 

Alicia Sinclair, Jimmyjane VP of Worldwide Sales

Businessman of the Year 

Steve Volponi, Devil’s Film VP of Production

pdphoto_13908619101058-216x300We can’t wait to go support (and party!) with our friends at the exclusive cocktail party and awards show on January 14 in Hollywood. It goes without saying that our head honcho aka Chairman and CEO Nick Orlandino is extremely proud:

I feel truly honored that five of my executives have been recognized for their hard work and achievements. We believe that great people are the key to every organization and we have some of the best in the business on our Dream Team. We’d like to thank XBIZ and their entire staff again for the nominations.

 

The 2015 XBIZ Awards nods have been announced…

…and we swept the nominations with 13 honors!!

  • Pleasure Products Company of the Year 
  • BDSM Pleasure Products Company of the Year 
  • Progressive Pleasure Products Company of the Year 
  • pd2949-00_01 (1)Excellence in Product Packaging
  • Sex Toy of the Year, Powered Pure Aluminium Large Blue
  • Sex Toy of the Year, Non-Powererd Icicles No. 49
  • Couples Sex Toy of the Year Fantasy X-tensions Vibrating Couples Cage
  • Gay Sex Toy of the Year Fantasy X-tensions Extreme Enhancer with Anal Plug
  • Fetish Pleasure Product of the Year Fetish Fantasy Series Lube Wrestling Ring
  • Marketing Campaign of the Year Bonnie Rotten Collection
  • Sensual Accessory Product / Line of the Year Refresh Misting Cleanser
  • Soft Bondage Product / Line of the Year Fetish Fantasy Gold
  • Adult Game / Novelty Product of the Year White Wedding Tuggie

All of us here at Pipedream can’t wait to party at the LA Live DTLA entertainment complex when the awards ceremony hits on January 15. Needless to say, Chairman 10154065_10152304572194788_2056312651221150636_n (1)and CEO Nick Orlandino was equally excited…

We work hard to constantly raise the bar for innovation and quality. This overwhelming amount of recognition from such prestigious industry sources only confirms that Pipedream is number one in the world!

Pipedream Rocks ANME with Successful Debuts and 2 StorErotica Awards!

2014StorEAwardsAfter the successful debut of three new collections, Pipedream’s ANME celebrations continued Sunday night as they rocked the 8th annual StorErotica Awards. The manufacturer was the only company to score two awards, bringing home the Special Focus Award: Bachelorette Products (Bachelorette Party Favors) and Fetish Company of the Year (Fetish Fantasy Series).

“I want to thank Kris, Lacy, and the entire StorErotica team for the awards,” said Pipedream Chairman and CEO Nick Orlandino. “Our Fetish Fantasy Series has raised the bar for beginners bondage and continues to be the #1 best-selling fetish brand in the world. We’ve worked hard to make our brands stand out and having that hard work recognized makes it all worthwhile.”

ANME marked the debut of this summer’s most anticipated collections including the comprehensive Fantasy X-Tensions line, Bonnie Rotten signature superstar series, and 25 additions to the best-selling Fetish Fantasy Limited Edition. With appearances by the rotten starlet herself alongside an impressive grey movie theater display featuring brand videos, popcorn, and even the final World Cup game, the Pipedream booth was the place to be and continuously swarming with activity.

“Our entire staff was constantly busy writing orders, selling entire walls at a time,” said Senior VP of Global Sales Rich Easton. “We received only the best positive feedback, and customers really appreciated that we continue to offer unique products that are easy for them to sell.”

“Year after year, our customers are most impressed by how Pipedream continues to introduce new brands and innovative products,” said Vice President of Product Development Rob Phaneuf. “We try hard to develop lines that fill a niche and give our customers a reason to buy.”

All Pipedream catalogs are available online in multiple formats, including the new Fantasy X-TensionsBonnie Rotten, and Fetish Fantasy Limited Edition interactive supplements. Distributors are urged to contact their sales rep to place an order today while supplies last.

For media inquiries or for further information about Pipedream Products Inc., please contact Sabrina Dropkick via e-mail at sabrina@pipedreamproducts.com.