Tag Archive for Pipedream Products

4 Ways to Attract Today’s Consumer

4 Ways to Attract Today's Consumer

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items – tiny homes, upcycling, campervans, and co-living concepts.

The modern consumer is well into 2018 and is experiencing varied shopping choices that put them in the drivers’ seat. Traditional retail stores find themselves competing against new, innovative business models, while new brands are emerging at ever-increasing rates.

So what can companies and brands do to attract today’s consumer whose preferences and behaviors are changing? Here are four ways to stand out from the crowd and connect with today’s buyers.

Embrace gender-neutral products. Because our world is becoming more fluid, products are being created to be suitable for all gender classifications. In mainsteam, Target has removed references to “boys” and “girls” aisles in their stores and is releasing a gender-neutral kids collection in July.

Walmart will be redesigning some of their product labels based on shopper studies reflecting how gender-typed colors influence shopping preferences.

When a product can be embraced by a consumer regardless of gender, it may be advantageous to keep that product and package language gender-neutral when possible. A great example is the Anal Fantasy Elite Collection, which boasts high-end packaging that appeals to all consumers.

Be flexible. YouTube started as a video dating site but soon discovered people wanted to share content. Instagram started as a check-in app, until people started posting pics of their food. Viagra was originally a treatment for hypertension and heart disease. Sometimes being flexible is the greatest way to uncover a bestseller.

The Pipedream Planogrammer allows retailers the flexibility to build a wall of products to match each individual store.

Focus on consumers’ desires for healthy and environmentally-friendly lifestyles. CVS has unveiled plans to renovate several hundred stores to spotlight healthy living, and many others in the retail sector are following suit. According to market research, health and wellness is the next trillion-dollar industry. Considering that vibrators are considered therapeutic medical devices, it seems natural to play up their health, happiness and empowerment benefits.

Many of the female-focused products in the Fantasy For Her Collection provide a multitude of sexual health benefits. The Fantasy For Her Kegel Train-Her Set is an intimate personal trainer for a vagina, strengthening PC and pelvic floor muscles.

Find your niche. Having a distinct niche can allow a business and product to stand out in a sea of competition. Being able to concentrate on a specialized market segment lets consumers easily find your product, and allows your advertising dollars to be specifically better spent. Rather than aim for broadness, own your niche, hone your message and concentrate on your specialty.

Pipedream Products manufactures a wide array of items that can serve several niches – from fetish to electrical stimulation (or E-stim).

A few items in the Pipedream Extreme Toyz Collection feature touch-activated sound that provides a sexy voice to accompany pleasure sessions. Speech and sounds can heighten arousal and sexual satisfaction exponentially.

Sunny Rodgers is the Brand Manager for Pipedream Products, JIMMYJANE, and Sir Richards

You really like us!

Not only we were unexpectedly found in the Fifty Shades special edition issue of Newsweek this month – but our products were spotlit alongside testimonials from real women across America! The 99-page issue covers everything from the author of the book to sex toy suggestions – where Pipedream’s Icicles No. 12 and Jimmyjane’s Form 4 can be found!

“Toy Closet” highlights “what a woman really wants for the night of passion she deserves,” suggesting products along with quotes from real women across the country.

“I love how discreet this thing is,” said one woman on her Icicles No. 12. “I accidentally left it out when my parents were over, and they complimented my ‘beautiful sculpture.’”

Another woman shared love for her Form 4. “Since I bought this, I don’t mind so much when my man travels for business.”

“We’re so excited to find our toys in such a prominent mainstream publication,” said Pipedream PR Manager Sabrina Dropkick. “This just proves that Pipedream is the people’s first choice in high-quality, unique pleasure products, solidifying our position as the #1 adult novelty brand in the world.”

Find your limited edition Newsweek on select newsstands now until March 13. Click the article below to magnify it.

newsweek_spread

They really like us — XBIZ Exec Awards nods announced!

Screen Shot 2014-12-03 at 12.27.51 PMOur family of brands – Pipedream, Jimmyjane, and Devil’s Film – swept the XBIZ Exec Awards with FIVE nominations!!


Businessman of the Year

Steve Sav, Pipedream VP of Sales

Brand Ambassador of the Year 

Cheryl Flangel, Pipedream Brand Ambassador

Community Figure of the Year 

Rob Phaneuf, Pipedream VP of Product Development

Business Development Executive of the Year 

Alicia Sinclair, Jimmyjane VP of Worldwide Sales

Businessman of the Year 

Steve Volponi, Devil’s Film VP of Production

pdphoto_13908619101058-216x300We can’t wait to go support (and party!) with our friends at the exclusive cocktail party and awards show on January 14 in Hollywood. It goes without saying that our head honcho aka Chairman and CEO Nick Orlandino is extremely proud:

I feel truly honored that five of my executives have been recognized for their hard work and achievements. We believe that great people are the key to every organization and we have some of the best in the business on our Dream Team. We’d like to thank XBIZ and their entire staff again for the nominations.

 

Pipedream Wows Crowds at Two Major Trade Shows!

NEWS_ScalaECN_2Pipedream traveled the globe last week, attending both East Coast News’ Warehouse Show in Florida and the Scala fair in Holland. The manufacter has become an integral part of both shows, as both distributors are top Pipedream accounts. Presented in intimate trade show formats, the shows offered the opportunity to strengthen business relationships and educate customers about Pipedream’s best-selling products.

Showgoers snagged their first look at the manufacturer’s latest collections and received hands-on education about Fetish Fantasy GoldFetish Fantasy Series HarnessesPipedream Extreme Dollz, and Real Feel Deluxe. The Dream Team was on-site to offer up-close and personal training and support, allowing customers to familiarize themselves with the latest best-selling brands.

“ECN proves why they are the preferred US distributor by the level of service they provide,” said Pipedream Visual Merchandiser Briana Honz. “This was their most successful show to date, and we look forward to future growth and success together.”

The Scala fair marked Pipedream’s European debut of their four brand new collections -

“It’s always a pleasure to team up with my colleague, Raymond, and the Scala team for this show,” added Honz. “It was extremely successful and customers are always pleased to see our new products!”

“The Pipedream booth was bustling with activity,” said Pipedream European Sales Exec Raymond Houtenbos. “There were great people, the atmosphere and setup were of the highest standards, and guests were unanimously ecstatic about our newest products. We thank the entire Scala team for their hospitality and great efforts to make this show a success!”

For media inquiries or for further information about Pipedream Products Inc., please contact Sabrina Dropkick via e-mail at sabrina@pipedreamproducts.com.

Let’s Talk About Sex… and Pipedream!

One of our very good friend and reviewer, Let’s Talk About Sex, hosted a few Sexy Santa Workshops in Michigan last week. The educational events took place at Get Curious in Ann Arbor and Deja Vu in Ypsilanti, and featured a slew of our best-selling brands. LTASex showcased our Icicles to demonstrate temperature play, Fetish Fantasy Series Shock Therapy Luv Gloves to demonstrate e-stimulation, and Fetish Fantasy Series 8″ Hollow Strap-On when discussing erection enhancement and strap-on play, along with a slew of our other award-winning brands. We’d like to send our deepest gratitude to LTASex, Get Curious, and DeJaVu for their continued support, and wish you all the warmest holiday season and most prosperous New Year! To learn more about the items featured in LTASex’s Sexy Santa Workshop, hit up Sexpert Sabrina at sabrina@pipedreamproducts.com, or anonymously inquire with the Sexperts!

Jimmy Kimmel Gives Ryan Seacrest His Own Blow-Up Doll!

Pipedream’s infamous Ryan’s Secrets Love Doll was featured Wednesday night on Jimmy Kimmel Live, where the late night talk show host gifted the doll to Ryan Seacrest himself! This is the first time a Super Star Series inflatable doll has been presented to the celebrity it depicts in front of a national TV audience.

“I know your birthday’s on Christmas Eve,” said Kimmel. “I have a gift for you… It’s Ryan’s Secrets! It’s some kind of a blow-up sex doll!”

Ryan goes on to joke, “I forgot to mention in my schedule today that I had the photo shoot.”

View the entire video on the Jimmy Kimmel Live YouTube channel.

Since its initial release, the doll has been hard to keep in stock, and this mainstream exposure will only continue to fuel sales. Customers are encouraged to place their orders now while supplies last.

For customers who haven’t already received them, all Pipedream catalogs are available by request from your distributor. Online catalogs are available in multiple formats. Product videos are also available to download for in-store and online use at PDTV.

For media inquiries or for further information about Pipedream Products Inc., please contact Sabrina Dropkick via E-Mail: sabrina@pipedreamproducts.com.

The Real ANME Fun – PICTURES!!

Now that we’ve all had a chance to breathe after the hectic ANME weekend, it’s time for the real fun — pictures! There was a lot to smile about between the successful debuts of our massive Anal Fantasy Collection, eco-friendly Ceramix Pleasure Pottery, and ultra-powerful Pure Aluminium, plus our new StorErotica Award, and of course sales, sales, sales! Whether you missed all the action or simply already miss it, lez reminisce about ANME 2013 with the exclusive pics below!

Curious about our new collections? Hit up Sabrina Dropkick at sabrina@pipedreamproducts.com, or anonymously inquire with the Sexperts.

Photo Gallery: Fun Times at ANME January 7-9, 2013

The Adult Novelty Manufacturer’s Expo isn’t all about business — well, maybe it is, but that doesn’t mean the folks in our industry don’t know how to have fun at a trade show. Check out the gallery below of silly product demos, goofy sales reps, boogie fever, “afro” sightings, hula hoopin’, PRETZEL WORSHIP, and more zaniness at the first sex toy trade show of 2013!

For more info on trade shows/expos that Pipedream is attending this year, email our Public Relations Manager, Helen Zhang, at helen@PipedreamProducts.com.

Real User Video: Pipedream Extreme Toyz Titty Fuck-Her





You might be on the fence about which Pipedream Extreme Toyz masturbator to buy, or maybe you liked our NSFW Product Video for the Titty Fuck-Her and now you want to see more. Well, one of our users posted a hot video to XTube, playing with his Titty Fuck-Her and other toys. There’s a preview above, click through to get the uncensored gritty details.

Why We Love All That Junk Inside That Trunk


A pair of nicely round, spank-inviting, grope-worthy buttocks is euphoria to men in almost every culture on earth. Those titillating rear cushions on a woman have been enchanting us for countless generations—can we say that they’ve made vast contributions to the rapid growth of the human population? One look at those luscious, supple cheeks on a mate and the next generation is right on schedule.

Why does a great ass get us all hot and excited? Let’s explore this question from an evolutionary point of view. In 2008, scientists found amazingly intact 1.2-milion-year-old pelvis fossil remains of our species’ relative, Homo erectus, in Gona, Ethiopia. The pelvis measurements were much larger than previous finds, suggesting that the female’s hip and buttocks needed to be much wider in order to give birth to babies with large craniums (The Telegraph).

Bobbie S. Low, an American sociobiologist, wrote in her book, Why Sex Matters: A Darwinian Look at Human Behavior, that hips and buttocks are strong indicators of a woman’s ability to bear children. A healthy amount of fat distributed to those target areas means she can probably metabolize food efficiently, and safely give birth to healthy babies.

Darwin’s assistant, who studied the South African society, the Khoikhoi, found that this group’s ideal beauty is “a truly sexy woman who was unable to rise from level ground because of the weight of fat on her buttocks.” (Bobbi S. Low)

Health and fertility are all part of the ass package—arousal and reproduction are almost inseparable. Seeing a bodacious booty can instantly trigger our animal instincts to pass on our genes.

Pipedream Products understands this possible Darwinian connection between a sweet badonkakonk and the survival of the species. Our awesome line of Fuck Me Silly masturbators and our Peek-A-Boo Pleaser features some of the most realistic, ripe-for-smacking, perfectly rounded, and bouncy booty imaginable.

Get yours today and enjoy incredible hump of the rump!

For more information about evolutionary cravings for ass, email us at info@pipedreamproducts.com