Tag Archive for Planogrammer

4 Ways to Attract Today’s Consumer

4 Ways to Attract Today's Consumer

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items – tiny homes, upcycling, campervans, and co-living concepts.

The modern consumer is well into 2018 and is experiencing varied shopping choices that put them in the drivers’ seat. Traditional retail stores find themselves competing against new, innovative business models, while new brands are emerging at ever-increasing rates.

So what can companies and brands do to attract today’s consumer whose preferences and behaviors are changing? Here are four ways to stand out from the crowd and connect with today’s buyers.

Embrace gender-neutral products. Because our world is becoming more fluid, products are being created to be suitable for all gender classifications. In mainsteam, Target has removed references to “boys” and “girls” aisles in their stores and is releasing a gender-neutral kids collection in July.

Walmart will be redesigning some of their product labels based on shopper studies reflecting how gender-typed colors influence shopping preferences.

When a product can be embraced by a consumer regardless of gender, it may be advantageous to keep that product and package language gender-neutral when possible. A great example is the Anal Fantasy Elite Collection, which boasts high-end packaging that appeals to all consumers.

Be flexible. YouTube started as a video dating site but soon discovered people wanted to share content. Instagram started as a check-in app, until people started posting pics of their food. Viagra was originally a treatment for hypertension and heart disease. Sometimes being flexible is the greatest way to uncover a bestseller.

The Pipedream Planogrammer allows retailers the flexibility to build a wall of products to match each individual store.

Focus on consumers’ desires for healthy and environmentally-friendly lifestyles. CVS has unveiled plans to renovate several hundred stores to spotlight healthy living, and many others in the retail sector are following suit. According to market research, health and wellness is the next trillion-dollar industry. Considering that vibrators are considered therapeutic medical devices, it seems natural to play up their health, happiness and empowerment benefits.

Many of the female-focused products in the Fantasy For Her Collection provide a multitude of sexual health benefits. The Fantasy For Her Kegel Train-Her Set is an intimate personal trainer for a vagina, strengthening PC and pelvic floor muscles.

Find your niche. Having a distinct niche can allow a business and product to stand out in a sea of competition. Being able to concentrate on a specialized market segment lets consumers easily find your product, and allows your advertising dollars to be specifically better spent. Rather than aim for broadness, own your niche, hone your message and concentrate on your specialty.

Pipedream Products manufactures a wide array of items that can serve several niches – from fetish to electrical stimulation (or E-stim).

A few items in the Pipedream Extreme Toyz Collection feature touch-activated sound that provides a sexy voice to accompany pleasure sessions. Speech and sounds can heighten arousal and sexual satisfaction exponentially.

Sunny Rodgers is the Brand Manager for Pipedream Products, JIMMYJANE, and Sir Richards

Tales From The Road: Picturesque Plan-O-Gramming

When I visit a new city for some face time with a retailer, I’m hoping to arrive to two types of pleasant views: a well Plan-O-Grammed store, and some gorgeous natural backdrops to accompany my drive. What do adult novelty merchandising displays and mountains have in common? Absolutely nothing, unless you’re a nature lover who also happens to interface with adult retailers for a living!

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Last Fall, I was greeted with the best of both worlds when I arrived in Reno, Nevada. My customer could not have followed our suggested Plan-O-Grams more beautifully in his boutique-style shops. During the downtime between the staff trainings and consumer events we set up, he suggested that I take a drive up to nearby Lake Tahoe. I was in business trip heaven! My office was thrilled with the results of my customer visit, and I got to take in some of the most stunning views of the Reno area.

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The Plan-O-Grammer, for those who aren’t familiar, is our custom software that aids us in designing product layout on a wall within a store to best increase sales. It’s a typical concept to those in retail – visual merchandising, really – but it’s especially important for adult novelty manufacturers. Everyone has grown up knowing popular brands of clothing and food, but how many can name the company that makes his or her favorite adult toy? This is where a Plan-O-Gram comes in. Stores that strategically place product in an easily navigable way are helping their customers develop brand recognition and understand their needs. The mass amount of toy manufacturers and brand lines can make purchasing a headache for some people. Plan-O-Grammed displays group toys by company and product line, displaying cohesive packaging that will stick in consumer minds. When a boutique client requests a strap-on-compatible rubber dong, they can now easily be directed to the slat wall section that holds the entire line of Pipedream’s Basix Rubber Works. When retailers Plan-O-Gram, it’s a win-win for everyone in the chain of supply and demand.

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After admiring the walls of my customer’s stores, I headed out to his suggested drive up to North Lake Tahoe. Fitting nature into my daily duties is a huge perk of traveling for a living. The incredible beauty of my surroundings leaves me refreshed when I have to get back on the clock. Taking a breather, regardless of how small, is the best way to stay sane while living out of hotel rooms. It’s easy to get so caught up in the industrial world of a career that one forgets the importance of little sips of leisure. If you can’t fit a long break into your work schedule, steal away into the woods in-between luncheons and meetings. Trust me, the effort you’ll be able to show those future Plan-O-Grams might just depend on it.

Check out the photos from my mid-trip excursion to Lake Tahoe:

PDU-Scala Earns High Marks Overseas!

Pipedream CEO Nick Orlandino with Serge van der Hooft, CEO Scala Playhouse

Pipedream has returned home from another successful PDU instructional seminar, this time taking place at the renowned Scala facilities in Almere, Netherlands. The first-ever European PDU took place hours prior to Scala’s bi-annual trade fair, in front of a crowd of over 200 qualified European buyers and retail store owners. The one-of-a-kind program is designed to give Pipedream’s distribution partners the training and tools they need to effectively merchandise and market Pipedream’s award-winning brands.

“We’ve worked very hard to solidify our relationship with the entire Beate Uhse AG group,” said Nick Orlandino, CEO of Pipedream. “Through their vast distribution system and broad sales network, they’ve made Pipedream the number one brand in Europe.”

The instructional seminar included a brief company overview, sales and merchandising strategies, extensive product training, and an introduction to the brand new European version of Pipedream’s revolutionary Planogrammer software. The program was greeted with excitement and enthusiasm, followed with diplomas for everyone, and the reaction was equally positive from both sides.

“Pipedream is inspiring innovation, investing in knowledge and creating futures for everyone in our industry,” said Scala’s Product Manager Rick Zwaan. “Pipedream University was fun, highly educational, and very helpful for our staff and our retail partners.”

Pipedream’s European Sales Executive Raymond Houtenbos summed it up best, “Pipedream scored a hat trick! The crowd found PDU educational, entertaining, and informative. The event definitely strengthened our partnership between Pipedream and Scala.”

More Pipedream University training seminars are scheduled to take place in March and April, with another overseas program taking place in England this coming June.

For media inquiries or for further information about Pipedream Products Inc., please contact Sabrina Dropkick at sabrina@pipedreamproducts.com.

Pipedream Releases Planogrammer Version 2.0

The highly-anticipated new version of Pipedream’s award-winning Planogrammer has finally been released! The manufacturer’s unique merchandising software already boasts an accumulation of accolades and continues to improve with several updates, as well as plenty of brand new features.

“As always, our customers are our priority. The updated program was not just made with them in mind – the very basis of the new software came directly from user feedback and suggestions,” explained Pipedream CEO Nick Orlandino.

Users can now enjoy eight new features including more screen space for designing walls, the ability to transfer projects to another user, more user-friendly pop-up windows, and the addition of the Metric system for international users.

“The Planogrammer was already fun and simple, but its new and convenient features will make your plan even easier to manipulate,” said Pipedream Sales Manager Lynn Swanson. “The new transfer feature, which allows a second user to continue working on the same project, will provide smoother interactions between account executives and customers.”

The updated Planogrammer can be found at www.pdplanogrammer.com. You can email help@pdplanogrammer.com for more information.

For media inquiries or for further information about Pipedream Products Inc., contact Sabrina Dropkick at sabrina@pipedreamproducts.com.

One Wall at a Time!

Want to see an excellent example of store merchandising & visuals?

Check out this video of a retailer in South America!