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4 Ways to Attract Today’s Consumer

4 Ways to Attract Today's Consumer

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items – tiny homes, upcycling, campervans, and co-living concepts.

The modern consumer is well into 2018 and is experiencing varied shopping choices that put them in the drivers’ seat. Traditional retail stores find themselves competing against new, innovative business models, while new brands are emerging at ever-increasing rates.

So what can companies and brands do to attract today’s consumer whose preferences and behaviors are changing? Here are four ways to stand out from the crowd and connect with today’s buyers.

Embrace gender-neutral products. Because our world is becoming more fluid, products are being created to be suitable for all gender classifications. In mainsteam, Target has removed references to “boys” and “girls” aisles in their stores and is releasing a gender-neutral kids collection in July.

Walmart will be redesigning some of their product labels based on shopper studies reflecting how gender-typed colors influence shopping preferences.

When a product can be embraced by a consumer regardless of gender, it may be advantageous to keep that product and package language gender-neutral when possible. A great example is the Anal Fantasy Elite Collection, which boasts high-end packaging that appeals to all consumers.

Be flexible. YouTube started as a video dating site but soon discovered people wanted to share content. Instagram started as a check-in app, until people started posting pics of their food. Viagra was originally a treatment for hypertension and heart disease. Sometimes being flexible is the greatest way to uncover a bestseller.

The Pipedream Planogrammer allows retailers the flexibility to build a wall of products to match each individual store.

Focus on consumers’ desires for healthy and environmentally-friendly lifestyles. CVS has unveiled plans to renovate several hundred stores to spotlight healthy living, and many others in the retail sector are following suit. According to market research, health and wellness is the next trillion-dollar industry. Considering that vibrators are considered therapeutic medical devices, it seems natural to play up their health, happiness and empowerment benefits.

Many of the female-focused products in the Fantasy For Her Collection provide a multitude of sexual health benefits. The Fantasy For Her Kegel Train-Her Set is an intimate personal trainer for a vagina, strengthening PC and pelvic floor muscles.

Find your niche. Having a distinct niche can allow a business and product to stand out in a sea of competition. Being able to concentrate on a specialized market segment lets consumers easily find your product, and allows your advertising dollars to be specifically better spent. Rather than aim for broadness, own your niche, hone your message and concentrate on your specialty.

Pipedream Products manufactures a wide array of items that can serve several niches – from fetish to electrical stimulation (or E-stim).

A few items in the Pipedream Extreme Toyz Collection feature touch-activated sound that provides a sexy voice to accompany pleasure sessions. Speech and sounds can heighten arousal and sexual satisfaction exponentially.

Sunny Rodgers is the Brand Manager for Pipedream Products, JIMMYJANE, and Sir Richards

Diamond Products Dream Team Wins Big!

Pipedream, Jimmyjane, and Sir Richard’s Condom Company Recognized with Three XBIZ Awards

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Diamond Products’  success continued on Friday evening when Inflatable bouncy castle Pipedream, Jimmyjane, and Sir Richard’s Condom Company scored top honors at the 2016 XBIZ Awards. Billed as “the industry’s biggest night” of the year, each of Diamond’s brands was recognized with the following awards:

“We’re proud and honored to be recognized by the 2016 XBIZ Awards.  I want to thank XBIZ , our customers, and the growing Dream Team for these important awards,” explained Diamond Products Chairman and CEO Nick Orlandino. “We’ve worked very hard the last couple years to expand our range and continue to offer the best products at a fair price. To receive this triple honor keeps us motivated to remain the #1 pleasure products and sexual wellness company in the world!”

“It is always an honor to be recognized by our peers and the industry. This year was especially rewarding, as our entire team has put a lot of effort into launching new Jimmyjane items and incorporating Sir Richard’s into our family of brands. These awards are for the entire team, and for our retail and distribution partners who have supported us this past year,” stated Robert Rheaume, President of Jimmyjane.

 

Pipedream’s Icicles sure do make Synergy magazine look gooooood!

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You know, our new Icicles Gold Edition makes you look real good, Synergy. Like, it really brings out your eyes… That’s right! We snagged this quarter’s cover of the Australian adult retail trade mag, plus tons of Pipedream coverage including news, reviews, art, and top-sellers. Ever wonder what the #1 selling cocks are? Well wonder no more!!!! Our Top 10 best-selling King Cocks arrreeee… *drum roll* 

  1. 7″ Cock 

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    Simultaneous soda-sized pleasure in BOTH holes?!?!! Umm, yes please!!!!

  2. 6″ Cock
  3. 8″ Cock
  4. 7″ Cock w/ Balls
  5. 8″ Cock w/ Balls
  6. 9″ Cock
  7. U-Shaped Medium Double Trouble
  8. U-Shaped Small Double Trouble
  9. 9″ Cock w/ Balls
  10. Double Penetrator

Our umbrella company, Diamond Products, also caught a few glimmers of the Australian spotlight with an awesome Jimmyjane Form 5 review and an editorial introducing our latest acquisition of Sir Richard’s Condoms

Billed as “Pleasure Time Three,” Form 5 works for men, women, and couples. For women, the theory is that the fluttering wings caress the labia whilst the dome targets the clitoris, rather like combining a pebble vibrator with a bullet. You can also use the wings for on-point clitoral massage of a different sensation, or on nipples and other sensitive areas – for example, the temples and sinuses (no, not a sex thing, I just found it helped ease the pain.) —Mia More, journalist and reviewer, cliterati.co.uk

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STIMULATE ALL OF THE THINGS!!!!!!

Sir Richard’s Founder, Mathew Gerson, who in 2005 started online retailer Econscious Market, which sells eco-friendly products and donates up to 10% of the retail price of each sale to charity, was reading a book about Dr. Paul Farmer, co-founder of Partners in Health. He learned that condoms, which are cheap to produce and the most effective way to avoid HIV and other infections, were no readily available to those disadvantaged regions. So in 2009, Mathew founded Sir Richard’s Condoms. Its mission is to address a massive global shortage of condoms. To do this, the company has the unique philosophy of donating one condom to a developing nation for every one that they sell. To date, Sir Richard’s has donated over 2.2 million of them. With sexual wellness and reproductive health in mind, they chose to make Sir Richard’s Condoms of all-natural latex and silicone lubricant. They also left out a range of seriously unsexy chemicals (parabens, spermicide, or glycerin), common ingredients in some other brands’ products. —page 29, Synergy